PR & Influencer Marketing Associate

Job description:

Key Responsibilities Influencer & PR Management

Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche).

Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches.

Oversee the entire campaign process from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking.

Lead the concept creation, execution, and monitoring of PR packages.

Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement. Community Development

Scout, identify, and engage with new communities relevant to the Mom & Baby category.

Build and nurture long-term relationships with niche groups and community partners.

Represent the brand at events, community gatherings, and collaborations to strengthen presence and visibility. Brand Activation

Collaborate closely with the Marketing and Content teams to align PR efforts with ongoing campaigns.

Propose and help execute collaborations, partnerships, or events that elevate brand awareness and engagement. Affiliates Management

Learn and apply the fundamentals of TikTok Affiliate Marketing, including product seeding, collaboration outreach, and performance tracking.

Manage the acceptance of free samples, coordination of target collaborations, and basic data analytics to support brand campaigns.

Qualifications & Skills:

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience in PR, influencer marketing, or community management.
• Strong network within the Mom and Baby niche is highly preferred.
• Excellent communication and interpersonal skills persuasive, relationship-oriented, and professional.
• Highly proactive, creative, and organized with strong attention to detail.
• Proficient in tracking tools (e.g., Google Sheets) and familiar with social media analytics. Personality Fit
• Proactive: Takes initiative, anticipates needs, and leads projects with fresh ideas.
• Collaborative: Works well across teams and values input from others.
• Results-Driven: Focused on achieving measurable impact through creativity and execution.
• Willingness to work 6 days per week, Monday to Saturday
• Willingness to work onsite in Cubao, Quezon City