PR Director (Megaworld Lifestyle Malls)

Work Location: Alliance Global Tower, BGC, Taguig City

Duties & Responsibilities:

1. Public Relations Corporate Communications

- Lead PR strategies that strengthen the brand's presence, credibility, and reputation.

- Manage all press releases, official statements, and communications related to mall

activities, projects, and milestones.

- Develop internal communications and corporate narratives in collaboration with

executive and cross-functional teams.

2. Executive & Leadership Communications

- Support senior executives with key messaging, speeches, talking points, interviews, and

media appearances.

- Shape leadership visibility strategies that highlight vision, milestones, and business

impact.

- Ensure alignment of top-level communications with corporate direction and public

messaging.

3. Digital Content & Campaign Integration

- Oversee content creation for web, social media, and multimedia channels, ensuring

consistency and brand alignment.

- Guide storytelling around key campaigns, events, and retail activations.

- Lead influencer engagement and multimedia storytelling initiatives.

4. Media Buying & Share of Voice Monitoring

- Supervise end-to-end planning and execution of paid media campaigns (print, digital,

OOH, radio, TV).

- Ensure optimal reach, value, and message frequency through data-informed media

placement.

- Monitor and report on Share of Voice (SOV) vs. competitors, identifying areas for

improvement and maintaining top-of-mind awareness.

5. Awards & Industry Recognition

- Identify and lead the preparation of entries for prestigious PR, marketing, retail, and

industry award competitions.

- Coordinate with internal teams, creative partners, and agencies to compile compelling

submissions.

- Track competition calendars and ensure strategic participation to enhance visibility and

recognition.

6. Team Management & Cross-Functional Collaboration

- Lead a team of specialists in PR, media, and digital content, ensuring high performance,

creativity, and discipline.

- Work closely with marketing, leasing, operations, executive offices, and other business

units to deliver aligned communication strategies.

- Champion a culture of excellence, innovation, and accountability within the team.