PR and Media Manager

About BDO

BDO Unibank, Inc. is the Philippines leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise We Find Ways, we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

Responsible for developing and executing the organization's public relations and media engagement strategy to strengthen corporate reputation, enhance brand visibility, and build trust among stakeholders. The position serves as the primary liaison between the organization and the media, ensuring accurate, timely, and strategic communication while protecting and promoting the organization's image. The role oversees media relations, publicity campaigns, corporate communications, crisis communications, executive visibility, and stakeholder engagement, working closely with senior leadership and Institutional Media Relations Team to align communications with organizational objectives.

Key Responsibilities:

A. Strategic Communications

1. Develop and implement an annual public relations and media relations strategy aligned with the organization's business objectives.

2. Prepare integrated communication plans for initiatives, campaigns, events, product launches, and milestones.

3. Identify opportunities to generate positive media exposure and thought leadership.

B. Media Relations

1. Build, maintain and strengthen relationships with Media Relations Team and partner broadcasters and digital media.

2. Serve as the organization's primary media contact.

3. Prepare and distribute press releases, media advisories, statements, fact sheets, and press kits.

4. Organizes press conferences, media briefings, and interviews.

5. Coordinate executive interviews and speaking engagements.

C. Content Development

1. Write communication materials including:

• Press releases
• Executive speeches
• Presentation materials
• Opinion Articles
• Talking points
• Q&A documents
• Media Statements
• Corporate announcements
• Corporate profiles

2.Ensure messaging remains consistent across all communications platforms.

Qualifications:

• Bachelor's Degree relevant to the role.
• At least 5-8 years experience in public relations, corporate communications, journalism, media relations, or integrated communications.
• Demonstrated experience in: Writing press releases, new stories, feature articles, speeches, and communication materials, covering corporate or community events, managing media relations and coordinating press activities, developing communication campaigns and crisis communication and reputation management.
• Must be willing to work onsite and be assigned in Ortigas