Amazon PPC Specialist
Schedule: Full-Time | Monday–Friday | 9 AM - 5PM EST
We are looking for a results-driven
Amazon PPC Specialist to manage, optimize, and scale advertising campaigns on Amazon. The ideal candidate has a strong understanding of Amazon Advertising, keyword research, bid optimization, and campaign analysis, with a proven ability to improve sales while maintaining target ACoS and ROAS.
Responsibilities
- Create, manage, and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Performance campaigns.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Monitor campaign performance and optimize bids, budgets, targeting, and placements.
- Analyze search term reports and implement negative keywords to improve efficiency.
- Improve key performance metrics such as ACoS, TACoS, ROAS, CTR, CPC, and conversion rate.
- Launch and optimize campaigns for new product launches and seasonal promotions.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the marketing, listing, and design teams to improve ad performance.
- Stay up to date with Amazon Advertising features, policies, and best practices.
Requirements
- Proven experience managing Amazon PPC campaigns.
- Strong understanding of Amazon Seller Central and Amazon Advertising Console.
- Experience with keyword research, campaign structure, bid management, and budget allocation.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Proficiency in Microsoft Excel or Google Sheets.
- Strong analytical, organizational, and problem-solving skills.
- Excellent written and verbal English communication skills.
- Ability to work independently and manage multiple campaigns.
