About The Position
We're looking for a data-driven PPC Specialist to own and optimize our advertising strategy across multiple marketplaces. This role will be responsible for managing day-to-day PPC operations, developing strategic campaign structures, monitoring performance, and providing actionable insights through reporting and alerts. The ideal candidate is analytical, detail-oriented, and experienced in scaling advertising campaigns profitably across Amazon and other platforms.
Key Areas of Accountability:
- Manage PPC Campaigns:
- Oversee all Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to maximize ROI, sales, and ranking performance.
- Own PPC Reporting & Alerts:
- Maintain daily/weekly PPC dashboards and automated alerts to proactively identify performance shifts, budget pacing, and optimization opportunities.
- Keyword Research & Tracking:
- Conduct in-depth keyword research, build and optimize keyword portfolios, and monitor performance trends to expand reach and relevance.
- Cross-Platform Advertising Initiatives:
- Lead and manage advertising campaigns across Target, Walmart, and TTS platforms (experience in these domains is a strong plus).
- Collaboration:
- Work closely with creative, brand, and operations teams to align ad strategy with product launches, promotions, and inventory levels.
- Continuous Optimization:
- Implement bid adjustments, campaign restructuring, and audience segmentation to continually improve ACoS, TACoS, and overall profitability.
The ideal candidate has:
- 3+ years of hands-on experience managing Amazon PPC campaigns
- Strong analytical skills and proficiency in advertising analytics tools
- Experience with DSP (Demand-Side Platform) campaigns is a plus
- Familiarity with Scale Insights or other PPC automation tools is a plus
- Experience managing ads on Target Plus, Walmart, or TTS is highly preferred
- Proficient in Excel/Google Sheets and reporting dashboards (e.g., Data Studio, Looker, etc.)
- Excellent communication and problem-solving skills
- Proactive and detail-oriented with a focus on measurable results
- Data-driven mindset with strong understanding of marketplace algorithms
- Self-starter who thrives in a fast-paced, performance-focused environment
Our Core Values and what we built our culture around :
- WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
- PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
- WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
- OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
- CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
- PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture
Competitive Compensation and Benefits:
- Medical and dental benefits after 6 months of tenure
- Paid Time Off (PTO) for all full-time team members
- High growth trajectory with quarterly/annual reviews
- Quarterly Internet Reimbursement
- Gym membership credit your physical and mental health is super important
- Work from anywhere - this is a remote opportunity
- Annual Team Bonding Event
