Job Description
We are looking for a confident and commercially minded Google Ads / PPC Specialist to support the growth of our paid search department. You will work closely with the Head of Paid Search to manage and optimize a portfolio of primarily B2B accounts. Initially, you will take ownership of smaller B2B accounts, with a clear opportunity to progress into more complex, higher spend and strategically demanding campaigns as the department expands. This is a hands-on role for someone who understands performance marketing beyond simply launching campaigns. The focus will be on improving lead quality, reducing cost per acquisition and scaling accounts in a structured and sustainable way. Search will be the core focus, with exposure to Shopping, Display, Performance Max, Demand Gen and Video where appropriate.
Key Responsibilities
- Managing and optimising a portfolio of Google Ads accounts
- Deploying and scaling Search campaigns
- Managing Shopping and Display campaigns
- Supporting Performance Max, Demand Gen and Video campaigns where relevant
- Ongoing keyword refinement and search term analysis
- Improving lead quality and reducing cost per acquisition
- Monitoring performance trends and making data-led decisions
- Writing and testing new ad copy variations
- Assisting with reporting and performance insights
- Joining client video calls when required
- Collaborating with the Head of Paid Search on strategy and account growth
Essential Skills And Experience
- Strong experience with Google Ads, particularly Search
- Experience managing B2B campaigns
- Confident using Google Tag Manager
- Strong understanding of GA4
- Experience with Google Merchant Centre
- Experience setting up and troubleshooting conversion tracking
- Ability to build and manage audience lists
- Strong written English and ability to write compelling ad copy
- Confident in contributing to optimisation decisions and account strategy
- Comfortable analysing data and translating it into clear actions
Additional Info
- Homebased
- M to F, 5pm to 2am PH Time
