Job Summary
The
PPC Analyst will the contact person, to setup, manage, optimise and maintain the paid search campaigns for Reed Exhibitions Philippines. To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed media plan, methodology, and use insights to propose improvements and deliver optimisation.
Accountabilities
- Setup and manage, the paid search activities for RXPH campaigns associated with Google, LinkedIn, Meta, Bing and other search platforms
- Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics
- Provide creative copy suggestions and graphical ad templates
- Manage Display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives
- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools.
- Monitor and evaluate search results and search performance across the major search channels
- Communication to stakeholders, team and management on project development, timelines, and results, and dependencies
Qualifications
- Bachelor's degree holder, or any related field
- At least 1 – 2 years of relevant work experience, preferably related to events industry
- Confident in dealing effectively with internal and external customers
- A positive, enthusiastic, and proactive approach to their role and responsibilities on a day-to-day basis
- A strong ability to organize and prioritize workload - and demonstrate a solid competency for multi-tasking
- Good judgment, and a strong sense of when to exercise it and when to escalate issues
- Strong communication skills - articulate verbal and written capabilities
- Accuracy and high attention to detail
- A confident common-sense approach to problem solving and is quick to understand who/what is required to solve any issues
- Ability to deliver reports primarily in Excel or Google Sheets.
- Understanding of online media, experience of online publications and digital adverting.
- Basic understanding of HTML an advantage.
- Understanding of Photoshop or similar design packages.
- Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
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