Portfolio Manager (Seeds)

Company Description

Allied Botanical Corporation is a 100% Filipino-owned seed company that has been serving Filipino farmers for over 41 years. The company is dedicated to providing high-quality seeds and crop care products, enabling local farmers to be globally competitive. With a reputation for professionalism and exceptional performance, Allied Botanical Corporation has earned the trust and satisfaction of its customers and international suppliers. Its flagship seed brand, Condor, is recognized as a symbol of quality and reliability among farmers across the Philippines.

ROLE

The Portfolio Manager is the manager of his/her crop and is the voice of the customer, interfacing between the market and the product development team.

This Portfolio Manager is accountable for driving the crop master planning for his/her assigned crop. He manages the full life cycle of the product from concept to product development, launch, communicating the product value that will lead to a sale, and finally, extending or ending product life while ensuring the financial health and competitive positioning of the crop in the market.

As a team leader, the Portfolio Manager (PM) is expected to provide direction to his/her team, manage their performance, and ensure the successful delivery of results.

Works closely with the VP Sales, VP Marketing, Technical Operations, Sales Managers, Finance, and Accounting

RESPONSIBILITIES

A. Brand Strategy and Development

Develop and execute comprehensive annual and long-term brand strategies aligned with the overall business goals.

Identifies and establishes the brand positioning of the different products within the crop portfolio aligned with the overall marketing strategy of the company.

Develops strategies to build and market the brand through various marketing programs and activities.

Establish key performance indicators (KPIs). Regularly track brand performance versus the target. Provides solutions to strengthen/evolve the brand and protect brand equity continuously.

Works collaboratively with Technical Operations- R&D Team, Sales Manager in developing new product concepts that meets the specific market requirements while finding opportunities to leverage new concepts.

Monitors the product development process and keeps track of the agreed timelines. Gather key updates from each stage and discuss the results with key stakeholders as part of the gate review process before advancing the product development to the next stage. Ensures that all identified issues in each stage are promptly resolved. Keeps the team abreast of significant market updates so that adjustments in the plan are made accordingly.

Responsible for planning and organizing new product launches/ introduction activities. Summarizes the pre and post-market introduction results for sharing with stakeholders.

B. Crop Portfolio Management

Guided by the company's growth plans and financial targets, is responsible for crop portfolio planning, product life cycle management, product positioning, and pricing.

Ensures that the company's crop portfolio plan is aligned with the overall crop master plan.

Liaises and agrees with Demand Planner on min and max of stock buffers for the company. Monitors over-/under selling with Sales and liaises with Seed Production to ensure stock production alignment.

C. Market Intelligence

Takes the lead in collecting data regarding market and competition, new and emerging needs, trends, practices and issues related to our crops from multiple sources of information (ex., farmers, vegetable traders, seed producers, seed distributors, seed shop owners/sellers, market vendors, industrial channels, consumers).

Consolidates, analyzes, and summarizes data. Discusses market insights and recommendations withthe concerned department/s for action.

D. Marketing Campaign Management

Gathers customer and market feedback (esp on new product launches) by regularly participating in field visits, market visits, sales events, and interacting with farmers/traders/distributors/seed shop owners/sellers/brokers/consumers and employees from Sales and Technical Operations - R&D.Marketing Campaign Management

Plan, develop, and execute integrated marketing campaigns across various touchpoints (Below the line, above the line, social media, advertising, etc)

Manage campaign budgets, timelines, and resources effectively

Collaborate with internal teams and external agencies to ensure seamless campaign execution

Analyze campaign performance and provide recommendations for optimization

E. Marketing Communication

Guided by the brand and product strategy, develops marketing communication materials/tools that highlights the differentiating features, advantages and benefits (FAB) of our products versus competition.

Explores and optimizes different marketing communication platforms (ie, print, tv/radio, digital, trade events, exhibitions, meetings, etc).

Provide inputs and/or trains salesforce on how to use available marketing tools to support value-based selling to customers.

F. Financial Management

Manages the top line sales forecast (based on 4-yr business plan), profitability in collaboration with sales manager based on product portfolio strategy in terms of volume, value and product mix.

Plan the operating budget and ensure spending is controlled or kept within allowable limits for variance, in case of unforeseen circumstances. Prepares business cases for CAPEX requirements, as applicable.

Accountable for delivering the financial targets of the crop and maintaining the financial health and competitive position of the product lines. Reviews performance of product lines (ie total sales revenue, new product sales contribution, profitability, market share, market positioning, customer value perception) and takes proactive actions to course-correct.

QUALIFICATIONS /KEY SUCCESS FACTOR

1. Experienced (average of 2 years) in Sales and Marketing, gained from the agriculture industry.
2. Strong sense of business ownership vs mere product ownership (thinking and acting like a true enterprise owner) and passionate to deliver results
3. Balancesallimportantfactorswhenmakingdecisions(customerneeds, company expectations/capabilities/limitations, competition)
4. Sharply analytical and data management savvy, yet remains intuitive
5. Effective communicator; able to package and deliver messages clearly and convincingly, and able to influence the right action from audience
6. Strong execution capability
7. A natural orchestrator; able to keep the team moving in the same direction and same pace
8. High degree of creativity and innovativeness
9. Agile

EMPLOYEE BENEFITS

Accident & Life Insurance

Health Care Plan & Dental Coverage

Performance Bonus

Mid-year Bonus (per company policy entitlement)

Retirement Plan

FOR SALES & MARKETING OFFICERS/PERSONNEL:

Sales Commission/Incentive

Car Plan

Mobile Plan (with Handset)