Philippines E-commerce Operations Manager

About us: Keep Moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

JOB SUMMARY

The E-commerce Manager oversees the end-to-end operations of an online store, focusing on driving revenue growth through strategic digital marketing, site optimization, and data-driven inventory management. They bridge the gap between technology and sales by enhancing the user experience and ensuring seamless order fulfillment to build long-term customer loyalty.

DUTIES AND RESPONSIBILITIES

Channel & Brand Ownership

• Own performance of assigned ecommerce channels (Shopee, Lazada, Tiktok, Website)
• Manage product assortment, pricing, and brand presentation of assigned online stores.

Sales & Campaign Management

• Plan and execute sales campaigns (e.g., double-digit, brand days)
• Drive sales performance through promotions, bundles, and platform tools

Ads & Performance Marketing

• Manage, plan and execute in-platform and meta ads
• Optimize ROI, traffic, and conversion rates

Platform Partnership & Commercial Negotiation

• Lead day-to-day coordination with Key Account Managers (KAMs) and platform representatives
• Negotiate and secure platform support including campaign placements, vouchers, visibility slots, and co-funded deals

TikTok Creators & Agency Coordination

• Coordinate with ecommerce agencies, creators and affiliates for campaign execution
• Manage product seeding, content timelines, and creator deliverables

Data Analysis & Reporting

• Track KPIs such as sell-through, conversion rate, and inventory health
• Support forecasting and inventory planning

Financial Oversight & Reconciliation

• Support and oversee end-to-end financial reconciliation processes (sales, payouts, refunds, platform fees)
• Work closely with Finance on revenue recognition, claims, and discrepancy resolution

Operations & Process Governance

• Ensure efficient end-to-end ecommerce operations (order fulfillment, returns, cancellations)
• Establish and improve SOPs across all ecommerce workflows
• Ensure SLA compliance across all channels