Personal Brand & Social Media Manager to the CEO - Part-Time, Remote

We are seeking a highly strategic, part-time assistant (10 hours/week) to take ownership of the CEO's personal brand presence, specifically focusing on Instagram and end-to-end dating profile management.

We are paying significantly above market rate for this role because we are not looking for a traditional social media manager. We are looking for someone who views personal presentation through the lens of psychology, human behavior, and signaling. You understand that every photo, caption, and aesthetic choice broadcasts specific social cues and attracts (or repels) different types of people.

Working directly with the CEO, you will act as a thought partner, providing the strategic why behind visual choices and managing the execution of these channels with the utmost discretion.

• Instagram Strategy & Curation: Develop and manage a cohesive visual narrative for the CEO's personal Instagram. Analyze photo selection, framing, and tone to ensure alignment with desired social and professional perceptions.
• Full-Cycle Dating Profile Management: Strategically curate and manage dating app profiles with absolute confidentiality. Select photos and craft messaging designed to attract specific archetypes based on evolutionary psychology and visual signaling.
• Direct Outreach & Date Coordination: Actively manage dating app inboxes. Initiate and maintain engaging conversations matching the CEO's authentic tone, and coordinate logistics to seamlessly schedule dates.
• Perception & Trade-Off Analysis: Clearly articulate the reasoning behind content choices. Explain the psychological response a specific image elicits, which audiences it attracts, and what unintended signals it might send.
• Iterative Testing: Propose micro-experiments for both Instagram and dating profiles. Monitor engagement (types of interactions, not just volume) and adjust the strategy based on data and qualitative feedback.
• Ad-Hoc Personal Tasks: Handle select, high-leverage personal tasks to clear the CEO's bandwidth. (Note: This is focused on strategic leverage, not administrative scheduling or traditional Executive Assistant duties).

• Psychology Native: You have a deep fascination with human behavior, status signaling, and the micro-impressions that drive social perception.
• Highly Analytical Instincts: You don't just post pictures. You understand the opportunity costs and downstream effects of every visual, written, and conversational touchpoint.
• Exceptional Ghostwriter & Communicator: You can rapidly analyze and perfectly emulate a specific conversational tone. You understand how to banter, build intrigue, and smoothly transition a digital conversation into a scheduled meeting.
• Intellectual Candor: You are entirely comfortable disagreeing with the founder. We expect you to bring reasoned counterarguments to the table regarding photo selection, messaging, and interaction strategies.
• Elite Discretion: You possess impeccable judgment and a proven track record of handling highly sensitive personal information and private correspondence with absolute confidentiality.

• Commitment: 10 hours per week.
• Compensation: $15-20 per hour.
• Format: Remote