Performance Marketing Specialist

Platintel is one of Australia's fastest growing companies. We build intelligent global teams for SME, midmarket, and enterprise businesses-combining full-service offshoring with AI consulting.

Our delivery centers span the Philippines, India and Indonesia, covering back office, contact center, customer experience and digital operations. Our AI consulting team identifies automation opportunities, builds the case for change, and maps a clear path to ROI.

If being part of an organisation that is helping deliver solutions for the future of work excites you, come join our team!

We are looking for a Performance Marketing Specialist who will assist in developing and then own the execution of Platintel's customer acquisition strategy across LinkedIn, website optimisation, SEO, AI search, content, partnerships, events, HubSpot and reporting. You'll continuously refine campaigns, messaging and targeting based on sales feedback and commercial performance, ensuring marketing and sales operate as one coordinated commercial function.

This is a hands-on role suited to someone who enjoys both strategic planning and day-to-day execution, with the opportunity to build and shape the marketing function as the business scales.

About the Role:

Commercial planning:

• Own execution of the annual marketing strategy
• Maintain the target account programme alongside the Business Development team
• Coordinate monthly sales and marketing planning sessions
• Refine the ICP based on campaign performance and sales feedback
• Manage the annual marketing calendar and campaign roadmap
• Recommend channel investment and budget allocation
• Track marketing's contribution to meetings, pipeline and customer acquisition

LinkedIn and account based marketing:

• Manage the company LinkedIn presence
• Develop and optimise LinkedIn account based marketing campaigns
• Build matched audiences aligned to the target account list
• Manage retargeting campaigns
• Coordinate employee advocacy initiatives
• Support the executive LinkedIn programme
• Identify buying signals and provide account insights to Sales.
• Continuously optimise campaign performance and reporting.

Content and sales enablement:

Develop high-quality marketing and sales assets that support the buying journey, including:

• Customer proof (case studies, testimonials and videos)
• Website and campaign content
• Thought leadership and industry insights
• Sales enablement materials, proposals and capability statements
• Email nurture campaigns and supporting resources

Website, SEO and AI Search

Own Platintel's website and digital presence to strengthen brand credibility, improve search visibility and support customer acquisition including:

• Website content, landing pages and optimisation
• SEO and AI search optimisation (AEO)
• User experience and conversion improvements
• Website analytics and performance reporting
• Coordination of external web and digital partners

Marketing operations and reporting

• Managing HubSpot marketing hub
• Building marketing automation workflows
• Campaign reporting and attribution
• Executive dashboards
• Pipeline reporting
• Budget management
• Channel performance analysis
• ROI reporting

About You

Essential

• 5+ years experience in a B2B growth / performance marketing role
• Experience marketing to technology businesses or professional services organisations
• Strong LinkedIn advertising experience
• Experience developing and executing account based marketing campaigns.
• CRM experience.
• Website management (WordPress or similar CMS)
• SEO strategy and implementation
• AI search optimisation (AEO) knowledge
• Marketing automation experience
• Strong commercial copywriting skills
• Experience producing sales enablement materials
• Excellent stakeholder management and project management skills
• Strong analytical capability with experience using marketing data to inform commercial decisions

Highly desirable

• Experience supporting business development teams
• SaaS, technology or outsourcing industry experience
• GA4, Looker Studio and HubSpot reporting
• Video production coordination
• Webinar and event management
• Partner marketing programmes
• Basic HTML/CSS or CMS experience

What we offer

• Work for one of Australia's fastest growing outsourcing companies
• HMO Day 1 (Primary and Dependent)
• Above market compensation package
• Quarterly Massages
• Regular team building and company activities
• Unlimited opportunities for employee referral incentives
• Diverse and supportive work environment
• Brand new IT equipment