Performance Marketing Specialist Paid Media

Company Description Concepcion Industrial Corporation is a leading provider of consumer lifestyle and enterprise solutions in the Philippines, serving a broad range of residential and commercial customers. The company is known for delivering reliable, high-quality products and services that support modern living and business operations. With a strong presence in Metro Manila and nationwide reach, Concepcion Industrial Corporation offers a dynamic environment for professionals who want to contribute to impactful, customer-centered solutions. Team members collaborate across functions to drive innovation, operational excellence, and sustainable growth.

Role Description The Performance Marketing Specialist – Paid Media is a full-time, hybrid role based in Metro Manila. This role is responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive customer acquisition, engagement, and revenue across all brands: SharkNinja, ConcepStore, MangKosme and Carrier. Day-to-day tasks include managing campaign budgets, setting up and monitoring ad performance, conducting A/B and performance tests, and analyzing data to identify insights and opportunities for improvement. The specialist will create performance reports, align campaigns with overall marketing and business objectives, and collaborate with internal stakeholders to refine strategies and messaging. The role also involves staying updated on paid media best practices, platform changes, and competitive trends to ensure campaigns remain efficient and effective.

Qualifications

• Less than 2 years of hands-on experience running paid digital campaigns, preferably for ecommerce across META, Google and Tiktok platforms.
• Experience with AI-powered ad products or campaign automation is a plus.
• Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign results and guide decision-making.
• Candidates should possess effective Communication skills to collaborate with marketing, sales, and leadership teams and present performance insights clearly.
• Candidates should possess solid Performance Management skills to plan, manage, and optimize paid media campaigns against defined KPIs.
• Candidates should possess experience in Performance Testing, including A/B and multivariate testing, to improve creative, targeting, and bidding strategies.
• Relevant experience in digital paid media (e.g., search, social, display, video) and familiarity with major ad platforms and analytics tools.
• Ability to work with data dashboards, create concise performance reports, and recommend actionable optimizations.
• Detail-oriented, organized, and able to manage multiple campaigns and deadlines in a fast-paced environment.