Own High-Performance Paid Media Across Global Digital Channels
Exceptional performance marketers do more than manage campaigns-they drive customer acquisition through data, testing, and strategic optimization. As a Performance Marketing Specialist, you'll own paid media across Google Ads, Meta Ads, and other digital channels while influencing conversion performance and commercial growth. Join Emapta, an award-winning global employer, and deepen your expertise in analytics, CRO, audience strategy, and AI-assisted search while building a stable, long-term global career.
Snapshot
Employment Type: Full-time
Work Setup: Onsite, Ortigas
Salary: Up to PHP 120,000
Shift: Day Shift, Weekends Off
Benefits
- Day 1 HMO coverage with free dependent
- Competitive Salary Package
- Day Shift schedule
- Fixed weekends off
- Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
Qualifications
- 3+ years of experience in Performance Marketing, Growth Marketing, Paid Media, or Digital Acquisition
- Proven hands-on management of Google Ads, Meta Ads, and at least one additional advertising platform (Microsoft Ads, TikTok, Spotify, or similar)
- Experience independently managing campaign budgets, customer acquisition cost (CAC), bid strategies, performance optimization, and reporting
- Strong understanding of attribution, audience targeting, conversion tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign measurement
- Experience improving landing page performance, website conversion rates, and conversion rate optimization (CRO)
- Working knowledge of SEO and familiarity with AI-assisted search or Generative Engine Optimization (GEO) is an advantage
- Proficiency in Excel or Google Sheets with experience analyzing campaign performance and marketing dashboards
- Experience working with CRM audiences, first-party data, offline conversions, and lifecycle marketing
- Strong analytical thinking, commercial acumen, and ability to translate marketing data into actionable recommendations
- Excellent communication skills with the ability to present performance insights to stakeholders
Responsibilities
- Lead the execution and optimization of paid acquisition campaigns across Google Ads, Meta Ads, Microsoft Ads, Spotify, TikTok, and other digital advertising platforms.
- Manage campaign structures, budgets, bidding strategies, keywords, audiences, placements, and creative assets to maximize performance and return on investment.
- Analyze campaign, audience, keyword, landing page, and conversion funnel performance to identify growth opportunities, improve lead quality, and reduce acquisition costs.
- Optimize search strategies through keyword refinement, search term analysis, technical SEO, and AI-assisted search visibility initiatives.
- Improve landing pages, customer journeys, and conversion pathways to increase website performance and conversion rates.
- Develop and manage audience segmentation, remarketing, retargeting, CRM-integrated audiences, and lifecycle marketing strategies across paid channels.
- Produce performance reports and actionable insights on customer acquisition cost, conversion quality, funded outcomes, and channel effectiveness to guide commercial decisions.
- Plan and execute structured tests across creatives, audiences, bidding strategies, landing pages, and acquisition funnels to drive continuous improvement and measurable growth.
Join the Top 1% Talent. A better career. A better life.
Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.
Apply now and experience the difference!
