We're Hiring: Performance Marketing Specialist (Demand Generation | Email & Geo-Fencing)!
Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment We got you covered!
We are currently on the lookout for Performance Marketing Specialist (Demand Generation | Email & Geo-Fencing) join our team at Cloudstaff, the #1 workplace everywhere! Think you qualify for the role Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant!
Role: Performance Marketing Specialist
Work Arrangement: Hybrid
Location: Philippines - Angeles, Makati, Ortigas
Schedule: Morning/Night shift
Job description:
Key Responsibilities:
- Own and drive end-to-end lead generation strategies targeting US-based decision-makers (e.g., CEOs, CFOs, HR leaders)
- Plan, execute, and optimize performance marketing campaigns across email and geo-fencing channels
- Build and manage email marketing programs including segmentation, automation, A/B testing, and lead nurturing workflows
- Design and execute geo-fencing campaigns to target specific locations, events, and high-value audiences
- Develop and optimize funnels from audience targeting to lead capture, nurturing, and conversion into qualified sales meetings
- Partner closely with sales teams to align on ICP, lead quality, follow-up, and conversion metrics
- Track, analyze, and report on campaign performance (leads, MQLs, SQLs, meetings booked, pipeline generated)
- Continuously optimize campaigns to improve conversion rates, cost per lead, and ROI
- Manage and leverage marketing tools such as CRM platforms, email automation tools, and geo-fencing/ad tech platforms
- Stay up to date with the latest trends and best practices in B2B performance marketing and demand generation
What Success Looks Like:
- Consistent generation of qualified US-based B2B leads and booked sales meetings
- Strong contribution to pipeline growth and new client acquisition
- High-performing, well-optimized campaigns with strong ROI and conversion rates
- Effective alignment with sales, resulting in improved lead-to-close conversion
Non-negotiable skills and requirements:
- 4–8+ years of experience in performance marketing or demand generation, preferably in a B2B environment
- Proven track record of generating qualified leads, booked meetings, and contributing to sales pipeline growth
- Strong hands-on experience with email marketing platforms (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud, or similar)
- Experience with geo-fencing and location-based marketing strategies/tools
- Strong understanding of B2B targeting, ICP development, and buyer journeys
- Experience with marketing automation, segmentation, and A/B testing
- Data-driven mindset with strong analytical skills
- Excellent communication and collaboration skills
- Comfortable working US hours (Charlotte, NC time zone)
Perks & Benefits:
- Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
- Flexible leave credits which may be used for vacation, emergency and sick leaves
- Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
- Endless opportunities for career advancement
- Exclusive ATM inside the office for employee's convenience
- Annual Performance Review with Salary Increase
- We set you up for success with a company-provided PC/Laptop and fiber internet connection
- Look forward to weekly office perks for work from office staff – Free Coffee, Meals and Beer Fridays!
- Top notch workplace with first class VIP lounge and game rooms
- Child friendly spaces to cater to the needs of employees with children, enhancing work-life balance
- Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
- International career growth and connections
- Unlimited cash incentives for hired referrals
- Mental Wellness Employee Assistance program through Lifeworks
- In-house psychiatrist available to support employees well-being
- Become part of the Employee Share Units program
- Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
Cloudstaff : Build Your Career, Anywhere
Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.
Why Cloudstaff is the #1 Workplace
- Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
- Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
- Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.
**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**
