Performance Marketing Specialist - B2B Inbound Demand

We're Hiring

Performance Marketing Specialist — Inbound Demand Generation Acceler8 AI · Metro Manila, Philippines (Hybrid) · Full-time · Reports to the CEO, in daily partnership with Business Development

About Us

Acceler8 AI is an AI-Driven Media ROI™ company. We accelerate enterprise media through an AI-native team that plans, builds, optimizes, and reports across every digital channel.

Two ways to partner with us, both priced in credits and pay-as-you-grow: X8 FLEX, our productized growth engine pod that delivers digital ROI on demand, and Custom Growth Consulting and Bespoke AI Engineering, scoped end-to-end for situations a standard pod cannot solve.

Culture to commerce. Insight to revenue. Engineering to outcome.

Headquartered in Singapore with operations across Manila, Hong Kong, and Dubai, we serve enterprise brands, indie agencies, and in-house marketing teams across APAC and MENA.

We are at an early-growth stage. The work is hard, the upside is real, and we hire people who want to build something. We are not a corporate. We move quickly, we sell what we ship, and we expect everyone on the team to act like an owner.

The Role

Acceler8 AI is hiring a Performance Marketing Specialist to architect and operate the company's inbound demand generation engine — the systematic acquisition of qualified B2B pipeline for our X8 FLEX growth pods and our Custom Growth Consulting and Bespoke AI Engineering practice, across APAC and MENA.

You will own the full inbound funnel: paid acquisition, conversion architecture, lead qualification, and lifecycle nurture — delivering sales-ready pipeline to our Business Development team through a defined MQL-to-SQL handoff framework. The mandate is to establish inbound as a scalable, measurable, cost-efficient acquisition channel operating in parallel with our outbound motion, with unit economics that strengthen as the engine matures.

This is a demand generation role with revenue-aligned incentives, not a quota-carrying sales position. Pipeline conversion is owned by Business Development. Your performance is measured on pipeline volume, lead quality, and acquisition efficiency — dimensions you control end-to-end.

You will be the first dedicated inbound hire inside an established go-to-market team: a Business Development Manager who owns closing, an outbound SDR, and a dedicated Ad Ops Specialist. This role is built for an operator who builds systems, not one who maintains them. If you want a quiet seat running someone else's playbook, this is not the role.

What You'll Own

·    Inbound demand architecture: ICP definition per offering, channel strategy, budget allocation and pacing, and full-funnel measurement from first touch to CRM handoff.

·    Paid acquisition for the Acceler8 AI brand across Meta, Google, LinkedIn, and Programmatic Media- campaigns you personally launch, pace, and optimize for B2B lead quality and pipeline contribution.

·    Conversion infrastructure: landing pages, structured A/B testing, and direct-response messaging discipline across every asset in the funnel.

·    Tracking and measurement: GTM, pixel and conversion API implementation (Meta CAPI, Google Enhanced Conversions), UTM governance, and clean data flow into the CRM.

·    Lead qualification framework: MQL and SQL definitions, lead scoring, and the CRM handoff SLA - co-developed with Business Development in your first month, ensuring you are measured against criteria you helped define.

·    Lifecycle marketing and automation: nurture sequences, retargeting audiences, and follow-up architecture that converts engagement into accepted meetings.

·    Performance targets: inbound engine live by day 60; 15+ MQLs and 5+ accepted SQLs per month by month 3; 40+ MQLs, 12+ accepted SQLs, cost per SQL at or below target.

·    Executive-grade reporting, fully owned: a live demand dashboard (GA4, Looker Studio) covering spend, MQL and SQL volume, cost per SQL, and pipeline value — delivered weekly without prompting.

·    Demand playbook contribution: nurture templates, audience libraries, benchmark packs, and at least one reusable asset per month that compounds team capability.

What We're Looking For

·    2 to 4 years of hands-on performance or growth marketing experience at a performance-led agency, SaaS, D2C, or marketplace business or tech startups and scale-ups. You have personally launched and optimized campaigns on at least two major ad platforms.

·    At least one funnel built end-to-end : acquisition, landing environment, lead capture, CRM — with quantified outcomes: CPL or cost per SQL, lead volume, and downstream conversion evidence. Bring specifics.

·    B2B demand generation fluency: MQL and SQL frameworks, lead scoring methodology, and a working understanding of why sales teams accept or reject marketing-sourced leads.

·    Tagging and measurement fluency: GTM, pixel implementation, conversion APIs, UTM governance, and a clear-eyed view of platform-native reporting limits.

·    Analytics depth: GA4 and Looker Studio at minimum; you build your own dashboards. Spreadsheet fluency expected; SQL a plus.

·    Direct-response messaging instincts: you can write a landing page headline and an ad hook unaided, and you validate through testing rather than debate.

·    Clear and confident communicator: strong written and verbal English, Filipino fluency, and the discipline to report underperformance as plainly as outperformance.

·    Bachelor's degree in marketing, business, statistics, economics, communications, or a related quantitative or commercial field.

Bonus Points if you have:

·    AI-Driven CRM and Sales automation experience: workflows, lead scoring, lifecycle stage architecture.

·    AI tooling embedded in your daily workflow: creative generation, audience modeling, reporting automation, or landing page iteration at AI-native speed.

·    Webinar-, event-, or partnership-led demand generation experience — or direct exposure to the white-label agency model on either side of the relationship.

·    Founding or early marketing-hire experience at an early-stage company: you have built demand infrastructure from zero.

·    Public work we can evaluate: funnels, teardowns, portfolio pages, or repositories. We read links.

Soft Skills we look for

·    Ownership mindset: you treat the pipeline number as your own P&L, because here it effectively is.

·    Bias to action: execution velocity over deliberation — you validate through live tests, not extended debate.

·    Active listening: the discipline to understand what Business Development requires from a qualified lead before optimizing for volume.

·    Intellectual curiosity: a habit of asking why, reading widely, and engaging with new thinking across demand generation, measurement, and AI.

·    Resilience: composure with ambiguity, small-data noise, and funnels that take weeks to reveal statistical truth.

·    Coachability: openness to feedback, willingness to be wrong, and the maturity to apply learning quickly.

·    Integrity: honest reporting, transparent communication, and the long-term view in every internal relationship.

Your First 90 Days:

Day 30, Foundation. ICPs documented per offering. Tracking infrastructure, analytics, and landing environment live. MQL and SQL definitions and the CRM handoff SLA formalized in writing with Business Development. A 30-day diagnostic submitted to the CEO identifying the three highest-leverage inbound channels and the investment plan to validate them.

Day 60, Ignition. Engine live on at least two paid channels with first MQLs flowing. First nurture sequence shipped. Weekly demand dashboard operational and delivered without prompting. Baseline CPL and cost per SQL established, with a documented optimization plan against both.

Day 90, Proof. 15+ MQLs and 5+ accepted SQLs delivered in the month. A functioning lead-quality feedback loop with Business Development. One reusable playbook asset shipped. A forecast to the month-6 run-rate — 40+ MQLs, 12+ SQLs, marketing-sourced pipeline — that you are prepared to defend line by line.

What's in it for you

·    Hybrid work in Metro Manila: flexible split between our Manila office anchor and remote work, calibrated to a high-output performance cadence.

·    Performance incentive program: monthly incentives tied to accepted SQLs, plus a revenue share on collected billings from marketing-sourced engagements — direct participation in the pipeline you create. Full plan discussed during interview.

·    Comprehensive HMO from regularization: with dependent coverage available.

·    Statutory benefits in full: 13th month pay, SSS, PhilHealth, Pag-IBIG, government-mandated contributions.

·    Paid leave: vacation, sick, birthday, and emergency per company policy.

·    Recognition program for top performers: annual CEO's Club, regional conference sponsorship across APAC and MENA, direct exposure to founder-level strategy.

·    Structured learning budget: Meta Blueprint, Google Skillshop, TikTok Academy, LinkedIn certifications, plus GA4, Looker Studio, SQL, and AI tooling courses.

·    Modern tools: category-leading ad-tech and analytics stack, AI productivity suite (ChatGPT, Claude, and category-leading optimization tools).

·    Regional team exposure: work alongside Singapore, Hong Kong, and Dubai teams. Build a regional career, not just a local one.

How to Apply:

Apply via [Confidential Information]. Please include: (1) your CV with LinkedIn URL, (2) the strongest funnel you have personally built — channel mix, CPL or cost per SQL, lead volume, and how you validated lead quality downstream

We hire on capability, drive, and intellectual curiosity. Acceler8 AI is an equal opportunity employer.