Performance Marketing Senior Specialist and QA Lead

Company Description Katapult Digital, founded in 2017 by former P&G executives, provides performance-driven digital marketing services to help businesses grow profitably and sustainably. The company specializes in combining advanced digital marketing with artificial intelligence and in-house data analytics to sharpen targeting and improve effectiveness across channels such as SEO, social media, and mobile marketing. Based in Manila, Katapult Digital offers access to world-class, English-speaking talent at highly competitive rates, benefiting clients from North America, Europe, and the Middle East. Core services include strategic planning and research, digital analytics, digital marketing, social media and mobile marketing, creative services, brand consultancy, and sampling and field marketing.

Role Description The Performance Marketing Senior Specialist and QA Lead is a full-time hybrid role based in Pasig, with the flexibility to work from home part of the time. The role is responsible for the ffg:

Primary Role: QA Lead

• Process Leadership: Own and manage the end-to-end 4-step Quality Assurance (QA) process and live campaign monitoring for all active client accounts.
• Documentation & Compliance: Oversee the completion, management, and continuous monitoring of QA trackers for every campaign activation to ensure strict process compliance.
• Error Detection & Escalation: Proactively identify, log, and flag campaign setup errors or discrepancies to media buyers for immediate resolution.
• Performance Reporting: Generate detailed QA reports that track key metrics, including pre- and post-launch error rates, overspend incidents (and their financial impact), and overall QA turnaround times.
• Continuous Improvement: Analyze historical QA data to identify recurring issues, and update the QA checklist quarterly with preventative strategies and best practices to minimize future errors.

Secondary Role: Performance Marketing Specialist (Senior Level Support)

• Campaign Setup & Optimization: Assist in launching and managing ad campaigns by setting up proper tracking, monitoring daily budgets, and executing bid adjustments. Help coordinate with creative teams to produce localized ads and support the maintenance of accurate conversion tracking across platforms.
• Campaign Analysis & Insights: Help monitor campaign performance by gathering data on daily and weekly trends to spot anomalies or growth opportunities. Support the diagnosis of sudden shifts in ad costs and assist the team in analyzing customer journeys across multiple channels.
• Client Reporting & Management: Assist in preparing data-driven monthly and quarterly reports that highlight key campaign wins, insights, and next steps. Support senior team members during client meetings by helping to organize proactive recommendations and track client expectations.
• Cross-Functional Collaboration: Provide operational support by coordinating with internal teams, like Creative, Data, and Tech, to ensure smooth project delivery. Help maintain clear communication between internal and external partners and assist in preparing campaign presentations for business leads.
• Campaign Planning & Strategy: Assist in the media planning process by helping forecast performance and strategically allocate budgets to meet client goals. Support the creation of targeted audience segments and help execute structured A/B tests for creatives and landing pages.

Qualifications

• At least 2 years of hands-on experience managing and optimizing digital advertising campaigns across Meta, Google Ads, and TikTok Ads.
• Working knowledge of advertising dashboards and campaign management tools. Experience with DV360, programmatic advertising, LinkedIn Ads, Microsoft Ads (Bing), and other platforms is an advantage.
• Detail-oriented: spots subtle errors, broken links, and inconsistencies.
• Organized in managing tasks and can effectively follow structured SOPs.
• Analytical and problem-solving skills, with the ability to interpret campaign data, identify performance issues, and recommend optimizations.