We are looking for a results-driven Performance Marketing Manager with strong expertise in paid advertising and marketing funnels to help generate a high volume of qualified leads. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including paid ads, email newsletters, and other demand-generation activities.
The ideal candidate is data-driven, creative, and focused on continuous optimization to maximize lead quality and conversion rates.
Key Responsibilities
Paid Advertising & Lead Generation
- Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels
- Continuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per lead) and lead quality
- Monitor campaign performance and provide regular reports with insights and recommendations
Marketing Funnels & Conversion Optimization
- Build, manage, and optimize end-to-end marketing funnels (ads landing pages lead capture nurturing)
- Improve landing pages and conversion rates
- Implement A/B testing strategies for ads, landing pages, and email campaigns
- Track funnel performance and identify drop-off points and opportunities for improvement
Email Marketing & Lead Nurturing
- Create and manage email newsletters and automated email sequences to nurture leads
- Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions
- Maintain email list hygiene and ensure compliance with email marketing best practices
Analytics & Reporting
- Track and analyze performance metrics using tools such as Google Analytics, ad platform dashboards, and CRM systems
- Prepare regular performance reports focused on lead volume, lead quality, and ROI
- Use data insights to guide marketing decisions and strategy improvements
Qualifications & Requirements
- Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- Proven experience running paid ads and lead generation campaigns
- Strong understanding of marketing funnels, conversion optimization, and lead nurturing
- Hands-on experience with email marketing tools
- Experience with analytics and reporting tools
- Ability to interpret data and translate insights into action
- Strong copywriting and communication skills
- Highly organized, detail-oriented, and results-focused
Preferred Skills
- Experience with CRM systems and marketing automation platforms
- Familiarity with B2B or high-ticket lead generation (if applicable)
- Basic understanding of SEO and content marketing
What Were Looking For
- A marketer who is obsessed with generating qualified leads
- Someone who thrives on testing, optimizing, and improving performance
- A proactive self-starter who can manage campaigns from strategy to execution
