Performance Marketing Manager

Job Title: Performance Marketing Manager

Employment Type: Full-Time (Remote)

Working Hours: U.S. Time Zones

About the Role

We're hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a set it and forget it role. You'll own strategy, execution, and optimization across paid channels with clear accountability for results.

You'll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month.

If you think in funnels, obsess over metrics, and test relentlessly this role is for you.

What You'll Own

1. Paid Media Strategy & Execution

• Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels.
• Design full-funnel strategies for B2B lead generation and sales growth.
• Launch campaigns from scratch structure, targeting, tracking, creative direction, and optimization.
• Write high-converting ad copy and collaborate on creative production.
• Align messaging across paid, organic, and content efforts.

2. Optimization & Scaling

• Monitor campaigns daily and make proactive adjustments.
• Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages.
• Optimize budgets, bids, and targeting to improve CPA and ROAS.
• Identify scaling opportunities while maintaining efficiency.
• Stay ahead of algorithm shifts, privacy updates, and platform best practices.

3. Analytics & Reporting

• Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR.
• Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance.
• Build clear performance reports with insights not just numbers.
• Translate data into actionable strategy shifts.

4. Cross-Team Collaboration

• Work closely with marketing and sales to align campaigns with revenue goals.
• Provide data-backed creative feedback to improve messaging and visuals.
• Contribute to broader growth initiatives across paid, content, and lifecycle marketing.

Required Experience

• Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only).
• Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction).
• Strong B2B lead generation experience with measurable pipeline impact.
• Deep understanding of PPC fundamentals bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization.
• Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution.
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager must be comfortable auditing and troubleshooting tracking setups.
• Ability to independently launch campaigns from scratch (strategy build tracking optimization reporting).
• Strong ad copywriting skills focused on conversion, testing angles, and audience psychology.

Preferred Experience

• Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo).
• Funnel marketing and advanced audience segmentation experience.
• Google Ads and/or Meta certifications.
• Experience managing multiple client accounts or large ad portfolios.
• Creative tools proficiency (Canva, Adobe Creative Suite).

What a Typical Day Looks Like

• Review dashboards and performance trends.
• Adjust bids, budgets, targeting, and creatives.
• Launch new campaigns or experiments.
• Coordinate with design and content teams.
• Analyze funnel data and identify bottlenecks.
• Prepare performance insights and recommendations.

Execution. Testing. Optimization. Repeat.

KPIs You'll Be Measured On

• Click-Through Rate (CTR)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead or Revenue Growth
• Budget Efficiency

Performance is measurable. So is success.

Interview Process

1. Application Review Experience and alignment assessment.
2. Initial Interview Paid media background and strategic thinking discussion.
3. Technical Interview Campaign deep dive and real-world scenario evaluation.
4. Final Interview Leadership alignment and long-term fit conversation.