About Us
Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals
Industry Experience Non-negotiable
NON-NEGOTIABLE Applications without the following will not be progressed:
- Direct experience running paid digital acquisition campaigns for a licensed bookmaker, online sportsbook, iGaming operator or racing platform
- Demonstrated knowledge of wagering promotion mechanics and how acquisition offers (deposit matches, free bets, bonus backs) are used to drive first-deposit conversion
HIGHLY REGARDED
HIGHLY REGARDED Candidates With The Following Will Be Prioritised
- Experience marketing to Australian sports bettors or racing punters specifically
- Familiarity with Australian wagering regulations and advertising compliance requirements (e.g. responsible gambling messaging, odds advertising rules)
- Experience with programmatic display, affiliate channels or SEO in a wagering context
Key Responsibilities
- Plan, execute and optimise paid acquisition campaigns across Meta Ads, Google Ads and TikTok Ads audience targeting, creative trafficking, budget management and bid strategy
- Drive new customer registrations and first deposits for PlayWest owning CPA, CPL and ROAS targets
- Develop audience strategies tailored to Australian sports betting and racing seasonal hooks, sport-specific targeting and event-driven campaign bursts
- Brief creative requirements to the Australian agencies (Hypnosis Creative, Social Meteor) and the Marketing Coordinator for asset production
- Monitor live campaign performance daily flagging anomalies, adjusting bids and reallocating budget in real time
- Prepare weekly acquisition performance reports covering ROAS, CPA, CPL, impressions, CTR and new depositor volume
- Identify new acquisition channels and test opportunities programmatic, affiliate, search, influencer partnerships
- Ensure all paid activity complies with Australian wagering advertising standards and responsible gambling requirements
Experience & Qualifications
- 3-6+ years in performance marketing or paid digital acquisition within wagering, sportsbook or iGaming
- Proven hands-on management of Meta Ads Manager and Google Ads campaigns at meaningful budget scale
- Strong command of acquisition KPIs: CPA, CPL, ROAS, LTV and first-deposit conversion metrics
- Experience with TikTok Ads or other paid social platforms (valued)
- Analytical mindset comfortable interpreting campaign data and making fast optimisation decisions
- Excellent written English for internal reporting and creative briefing
- Comfortable working cross-timezone with an Australian-based marketing lead AWST overlap required
Work Schedule: 8am to 5pm PH
Work Location: WFH or Onsite
Note: As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.
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