Performance Marketing Manager

Company Description Kimtan Labs builds science-backed personal care brands tailored for the everyday needs of consumers in Southeast Asia. By combining market insights with agile research and development, the company creates effective, accessible solutions that reflect the economic realities and purchasing behaviors of the region. Its inaugural brand, Posh Skin, is now the #1 acne skincare brand in the Philippines, offering clinically proven formulations that help restore consumer confidence. Kimtan Labs is expanding a strategic portfolio of next-generation brands supported by an integrated omnichannel infrastructure. The company's products are distributed across more than 1,000 retail locations, bridging digital and physical channels to deliver seamless consumer experiences.

Role Description The Performance Marketing Manager is a full-time, on-site role based in Taguig. This role is responsible for planning, executing, and optimizing performance-driven campaigns across digital channels (TikTok GMV Max, Meta, Shopee, Lazada, and Google) to grow revenue, customer acquisition, and lifetime value. Day-to-day tasks include managing paid media budgets, setting and tracking KPIs, analyzing campaign data, and developing test-and-learn strategies to improve return on ad spend.

The Performance Marketing Manager will collaborate with brand and creative teams to align performance initiatives with broader business goals, support new product launches, and refine audience segmentation. The role also includes regular reporting to stakeholders, identifying growth opportunities, and ensuring performance marketing activities reflect the unique dynamics of Southeast Asian consumers.

Qualifications

• Strong performance marketing expertise, including paid social, search, and e-commerce advertising, with a focus on acquisition, retention, and ROI optimization.
• Experience with campaign planning and execution, including audience segmentation, funnel design, A/B testing, and creative performance evaluation.
• Solid understanding of digital marketing fundamentals, including conversion rate optimization, tracking implementation, and marketing automation workflows.
• Ability to collaborate effectively with cross-functional teams, communicate results to non-technical stakeholders, and manage multiple campaigns simultaneously.
• Background in FMCG, personal care, or consumer brands in Southeast Asia is highly beneficial, especially with omnichannel or marketplace experience.
• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in Taguig in a fast-paced, data-informed environment, with a proactive, test-and-iterate mindset.