Performance Marketing Manager

The ideal candidate will drive measurable player acquisition and retention through paid digital, search, CRM, affiliate, and in-casino channels. Own the full performance funnel from awareness through first-time deposit (FTD) to lifetime value, ensuring every marketing peso is tracked, optimized, and delivering ROI. 

Key Responsibilities 

Performance Strategy & Budget 

•  Define and execute the end-to-end performance marketing strategy across all paid and owned channels 

•  Own acquisition and retention budget allocation — manage six-figure monthly digital spend 

•  Set channel-level KPIs (CPA, FTD cost, ROAS, LTV/CAC ratio) and hold the team accountable 

•  Develop and present monthly performance reports to Senior Marketing Manager and leadership 

Paid Media & Digital Advertising 

•  Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube, and programmatic platforms 

•  Coordinate with the digital agency on media buying execution, ensuring alignment with in-house strategy 

•  Run A/B and multivariate tests across creatives, audiences, and landing pages — optimize based on data 

•  Manage ad compliance to meet PAGCOR advertising standards and responsible gaming requirements 

Affiliate & Partnership Marketing 

•  Plan, strategize, and scale affiliate marketing campaigns and network partnerships 

•  Identify, recruit, and manage affiliate partners — negotiate commission structures and terms 

•  Monitor affiliate quality, fraud prevention, and compliance with brand guidelines 

CRM & Retention 

•  Oversee CRM strategy: lifecycle marketing, segmentation, and personalized player journeys 

•  Drive re-engagement and reactivation campaigns to reduce churn and increase LTV 

•  Coordinate with the CRM Specialist on email, SMS, push notification, and in-app messaging 

SEO, ASO & Organic Growth 

•  Guide SEO/ASO Specialist on organic search and app store optimization strategies 

•  Ensure the platform ranks for high-intent keywords in the Philippine iGaming space 

Analytics & Reporting 

•  Build and maintain real-time reporting dashboards: CPA, FTD, deposit volume, ROAS, and player cohort analysis 

•  Implement and manage tracking infrastructure (pixels, UTMs, attribution models) 

•  Provide data-driven recommendations for budget reallocation across channels 

Team Management 

•  Directly manage Digital Media Buyer, SEO/ASO Specialist, CRM Specialist, and In-Casino Promotions Specialist 

•  Mentor and develop team members — set individual OKRs and conduct regular performance reviews