You are the Kimstore Group of Companies Performance Marketing Lead: You manage and oversee the overall ads performance of the company's current accounts across all channels. You equip and lead the team with results-driven digital strategies that will ensure the best performing digital optimisation, leading to the achievement of KPIs. You are responsible for developing and executing highly effective, data-driven performance marketing campaigns. You focus on driving measurable results such as lead generation, customer acquisition, and sales growth, with an emphasis on optimizing ROI and budget management efficiency. You'll work closely with the rest of the Marketing team to drive growth, identify new opportunities, and test strategies for improved performance.
Key Responsibilities include but are not limited to:
Campaign Strategy and Execution:
- Develop a structured approach to test, measure, and optimize all aspects of paid marketing campaigns.
- Develop, implement, and manage performance-driven marketing campaigns across digital channels (Google, Meta, Shopee, Lazada, Tiktok Ads) to drive traffic, leads, and conversions.
- Continuously optimize campaigns for cost-effectiveness and performance, ensuring alignment with overall business goals.
- Lead in developing KPIs and projections that accurately portray the objectives of each platform.
Paid Media Management:
- Plan, set up, and optimize paid media campaigns (search, display, social media, programmatic, etc.) to maximize performance and meet key business objectives.
- Manage and optimize paid search (Google Ads and social media advertising such as Meta, Shopee, Lazada, Tiktok), ensuring efficient budget allocation and execution.
- Conduct Marketplace ads specialization and A/B and multivariate testing as needed
- Integrate media campaigns with promotions and distribution pushes
- Conduct in-depth keyword research, ad copywriting, and bid management to maximize traffic and conversions.
Data Analysis & Reporting:
- Analyze and report on performance metrics to evaluate campaign success and identify optimization opportunities.
- Creation and use of dashboards and reports on performance
- Use web analytics tools (Google Analytics, Facebook Insights, etc.) to monitor key performance indicators (KPIs) and provide actionable insights.
- Create detailed reports on campaign performance, including ROI analysis, and recommend strategies for improvement.
- Main point person for data tracking and attribution ownership
Budget Management:
- Manage performance marketing budgets effectively, ensuring optimal allocation across campaigns and platforms to achieve desired results.
- Monitor spending, track performance against targets, and adjust strategies to stay within budget while maximizing impact.
Lead Generation & Conversion Optimization:
- Focus on lead generation campaigns, working to optimize conversion rates through landing page testing, funnel optimization, and strategic messaging.
- Implement retargeting strategies to engage users who have interacted with the brand and drive them further down the funnel.
Interdepartmental Collaboration:
- Work closely with the content, design, and product teams to develop effective ad creatives, landing pages, and marketing funnels.
- Collaborate with the broader marketing team to ensure performance marketing efforts align with overall brand strategy and goals.
Market Research & Trend Analysis:
- Stay up-to-date with digital marketing trends, performance marketing best practices, and new technologies.
- Lead and conduct creative testing leadership as needed
- Conduct competitive analysis and market research to identify new opportunities for performance improvement.
- Regularly review analytics and adjust strategies to continuously improve campaign performance.
Qualifications & Skills:
- 5 years of experience in performance marketing, digital advertising, or a similar role with a proven track record of driving measurable results.
- Ability to lead the overall progress and effectiveness of digital ad campaigns, analyze and interpret data, come up with the re- strategy on the duration of the campaign.
- Proven experience with performance marketing platforms (Google, Meta, Shoppee, Lazada, Tiktok)
- Possess strong leadership, coaching and mentoring skills that will equip you to develop and pass on the digital marketing and other innovative practices to the company.
- Strong understanding of digital marketing channels, especially paid search, paid social, display, and programmatic advertising and a thorough understanding of the inter-relationship and strategy for each of its forms.
- Proven expertise in budget management, cost-per-acquisition (CPA) optimization, and ROI analysis, as well as other relevant metrics.
- Knowledgeable in campaign reporting and analysis, including creating dashboards and performance reports.
- Mastery of landing page optimization, conversion rate optimization and customer journey analysis.
- Displays communication skills, both verbal and written, with an ability to present data-driven insights effectively.
- Demonstrate a proactive attitude, flexibility and ability to manage and lead people.
- A strong problem-solver, able to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail.
- Has an acute eye for detail that will equip you to effectively oversee the digital marketing executions of all the company's digital campaigns.
