Full-time | Remote | Philippines
About Cosmo
Cosmo is an AI-powered education company dedicated to helping K–12 students unlock their full potential through personalized learning. Our flagship offering is one-on-one online tutoring programs designed for students across the United States. By combining world-class educators with cutting-edge AI technology, we're making high-quality education more accessible, personalized, and effective for every learner.
As we continue to grow, we're looking for creative and data-driven marketers to help us reach more American families through high-performing Meta advertising.
About the Role
We are looking for a creative, analytical, and results-driven Performance Marketing Creative Specialist (Meta Ads) to join our growing marketing team.
Your primary responsibility will be to develop high-performing Meta advertising creatives for Facebook and Instagram that promote Cosmo's one-on-one online tutoring programs for K–12 students in the United States. You will transform customer insights into compelling ad concepts, hooks, video scripts, and creative assets that resonate with American parents and drive customer acquisition.
Working closely with our marketing, design, and video production teams, you will continuously test, optimize, and scale winning creatives using performance data and consumer insights.
In addition, you will support influencer marketing initiatives by identifying and managing influencers and UGC creators who can produce authentic, engaging content for our Meta advertising campaigns.
Important: This role focuses on performance creative strategy and development rather than media buying. We are looking for someone who can consistently generate compelling ad concepts, write persuasive scripts and copy, and develop high-converting creatives that drive measurable business results.
Responsibilities
- Develop high-converting performance creatives for Facebook and Instagram advertising campaigns.
- Create compelling creative concepts, hooks, video scripts, storyboards, ad copy, and creative briefs.
- Research customer pain points, market trends, competitor advertisements, and consumer insights to generate fresh creative ideas.
- Collaborate with designers, video editors, and other stakeholders to bring creative concepts to life.
- Coordinate the end-to-end production of performance creatives, ensuring quality, consistency, and on-time delivery.
- Analyze creative performance and continuously optimize creatives based on campaign data and business objectives.
- Brainstorm and test new creative angles, messaging, offers, and content formats to improve campaign performance.
- Build and maintain a library of winning creatives, messaging frameworks, competitor insights, and creative best practices.
- Identify, recruit, and manage influencers and UGC creators across Instagram, Facebook, and TikTok.
- Coordinate creator outreach, creative briefs, content reviews, deliverables, and production timelines.
- Track creator performance and maintain organized documentation of campaigns and creative assets.
- Stay up to date with Meta advertising trends, creative best practices, and emerging social media trends.
- Perform other marketing and operational tasks as assigned.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
- At least 2 years of experience developing performance creatives for Meta (Facebook and Instagram) or other performance marketing channels.
- Proven ability to create high-performing Meta ad creatives that drive measurable marketing results.
- Strong copywriting and storytelling skills, including experience writing hooks, ad copy, video scripts, and creative briefs.
- Strong understanding of Meta advertising best practices, direct-response marketing, and consumer psychology.
- Excellent written and spoken English communication skills.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced remote environment.
- Experience creating performance marketing creatives targeting U.S. consumers is strongly preferred.
- A strong understanding of American parents preferences, motivations, and purchasing behaviors is highly preferred.
Nice to Have
- Experience managing influencers or UGC creators.
- Experience working with creators to produce UGC advertising content.
- Experience with TikTok advertising or short-form video marketing.
- Familiarity with Canva, CapCut, Adobe Creative Suite, Figma, or similar creative tools.
- Experience in EdTech, online education, SaaS, or subscription-based consumer products.
- Experience working with U.S.-based or international marketing teams.
What We Offer
- Competitive salary
- Fully remote work environment
- Opportunity to shape the creative strategy of a fast-growing AI-powered EdTech company
- Career growth and professional development opportunities
- A collaborative, supportive, and international team culture
Application Requirement
To help us better evaluate your experience, please include your portfolio or examples of performance marketing creatives with your application.
Relevant work samples may include:
- Facebook or Instagram video advertisements
- UGC advertising campaigns
- Video scripts, hooks, or storyboards
- Ad copy or creative briefs
- Landing pages or other performance marketing creatives
Please briefly describe your role in each project and, if available, share any relevant performance metrics (such as CTR, CPA, ROAS, conversion rate, or other measurable campaign results). Applications without relevant work samples may not be considered.
