Performance Digital Marketing Specialist

The Performance Marketing Specialist is responsible for all paid ad initiatives encompassing Meta, LinkedIn, Google, Search, and other relevant acquisition channels. This role will be on top of overall acquisition strategies, AB Testing planning, and optimizations, to help scale the lead generation efforts of the company.

Responsibilities

Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms

Own performance metrics including CAC, ROAS, CTR, CPL, and LTV

Run A/B tests on ad creatives, audiences, landing pages, and funnels to improve conversion rates

Manage and allocate marketing budgets efficiently to maximize ROI

Analyze campaign performance and deliver actionable insights through weekly reporting

Work closely with creative teams to develop high-performing ad creatives and messaging

Identify new growth opportunities, platforms, and audience segments

Stay updated with industry trends, algorithm changes, and best practices in performance marketing

Qualifications

At least 3 years of work experience as a Performance Marketer or Digital Marketer with proven experience of scaling acquisition for businesses/brands

Deep knowledge and experience with Google Ads, Search,Meta Ads Manager, and LinkedIn Campaigns Manager

B2B experience is a plus