Performance Creative Strategist

Position: Performance Creative Strategist — Amazon

Location: Remote (Global)

Employment Type: Full-Time | PST Time Zone

Type of contract: Independent contractor

Work from any corner of the world and be a part of the #remoteworkrevolution!

About the Company:

Our client is a fast-growing natural supplements and health & wellness brand with Amazon as one of its largest and fastest-growing sales channels.

The brand has already built a strong library of proven creative, including high-performing TikTok videos, Meta ads, Amazon affiliate content, and creator-generated videos.

Now they need a hands-on Creative Strategist who can turn those proven assets into a repeatable performance creative engine for Amazon.

About the Role:

We're looking for a Creative Strategist — Amazon to own the strategy, development, testing, and optimization of creative used to drive profitable growth across Amazon and Meta.

This is not a traditional brand strategy role. You will be expected to identify why creative works, repurpose winning content, edit videos yourself, develop new concepts, and use performance data to determine what gets scaled, iterated, or discarded.

You'll work closely with the Amazon Marketplace Manager to align creative with Amazon's product detail pages, customer journey, and advertising strategy.

Your primary focus will be building creative that drives performance across:

• Sponsored Brands Video (SBV)
• Meta Amazon campaigns
• Amazon product detail pages
• Meta static advertising
• Creator and affiliate content
• Eventually, TikTok Amazon

The goal is simple: build a predictable creative testing engine that improves Amazon traffic, conversion, organic ranking, and profitable revenue.

Key Responsibilities:

1. Creative Research & Strategy

• Identify top-performing creative across TikTok, Meta, Amazon, affiliate networks, creator content, and competitor brands.
• Analyze winning hooks, angles, formats, messaging, demonstrations, testimonials, and CTAs.
• Identify patterns in creative performance and translate them into actionable testing hypotheses.
• Research creative trends and winning advertising approaches within supplements, health & wellness, CPG, and adjacent categories.
• Build a repeatable creative playbook based on performance data.

2. Video Creative Production

• Personally edit and repurpose existing high-performing content for different channels and placements.
• Turn TikTok, Meta, affiliate, and creator videos into Amazon Sponsored Brands Video assets.
• Adapt content for Meta Amazon campaigns.
• Create multiple variations of winning concepts by changing hooks, openings, messaging, pacing, CTAs, and product demonstrations.
• Incorporate customer testimonials, UGC, creator content, and social proof into performance creative.
• Use tools such as CapCut, Premiere Pro, or equivalent to produce and iterate on creative quickly.

3. Meta Amazon Creative

• Develop creative specifically designed to move customers from Meta into Amazon.
• Understand how creative requirements differ between direct-response DTC campaigns and external traffic campaigns driving customers to Amazon.
• Test different hooks, offers, product angles, and messaging to identify the strongest drivers of Amazon intent.
• Partner with the Amazon Marketplace Manager to ensure the advertising message aligns with the Amazon PDP experience.

4. Sponsored Brands Video

• Develop and repurpose short-form video specifically for Amazon Sponsored Brands Video.
• Identify which creative concepts have the strongest potential to drive Amazon clicks and purchases.
• Test different hooks, product demonstrations, benefits, social proof, and CTAs.
• Monitor performance and use results to inform subsequent creative iterations.

5. Static Creative

• Build and manage a pipeline of static advertising creative for Meta.
• Brief designers when additional production support is required.
• Produce static assets independently when appropriate.
• Develop creative designed primarily to support Amazon organic ranking and visibility, with sales performance as a secondary objective.
• Test different product angles, benefits, social proof, and visual treatments.

6. Creative Testing & Performance Analysis

• Own the creative testing calendar across Meta and Amazon.
• Define what will be tested, where it will run, the hypothesis behind each test, and the success criteria.
• Track creative performance and identify winners, losers, and opportunities for iteration.
• Analyze performance data to understand why a creative worked rather than simply reporting results.
• Maintain a clear record of learnings and continuously improve the creative playbook.
• Work closely with media and Amazon teams to connect creative performance with business outcomes.

7. AI-Powered Creative Workflow

• Use AI tools to accelerate creative research, ideation, scripting, editing, iteration, and analysis.
• Experiment with emerging AI creative platforms to improve production speed and creative volume.
• Evaluate tools such as Runway, Higgsfield, ChatGPT, Claude, and similar platforms where appropriate.
• Identify opportunities to automate repetitive creative research and production workflows.

8. Expand the Creative Pipeline

As the Amazon creative engine matures:

• Develop a TikTok Amazon creative testing pipeline.
• Expand the creator and affiliate content library.
• Establish repeatable frameworks for turning winning concepts into multiple creative variations.
• Build a scalable system for continuously feeding new creative into Amazon advertising.

Must Have Qualifications:

• 2+ years of experience in creative strategy, performance creative, growth marketing, or a closely related role within DTC/e-commerce.
• Demonstrated experience developing creative specifically for performance marketing, not just brand awareness.
• Strong understanding of Meta advertising and creative performance.
• Working knowledge of Amazon advertising, ideally including Sponsored Brands Video.
• Hands-on experience editing short-form video using CapCut, Premiere Pro, or equivalent.
• Strong understanding of UGC, creator content, short-form video, and direct-response creative.
• Ability to identify the elements that make creative convert — hooks, pacing, messaging, product demonstrations, social proof, and CTAs.
• Comfortable using performance data to develop and validate creative hypotheses.
• Experience managing a structured creative testing pipeline.
• Strong working knowledge of AI tools for research, ideation, and creative iteration.
• Highly organized and able to manage multiple creative tests without constant supervision.
• Strong written and verbal communication skills.
• Comfortable working independently in a fully remote environment.

Nice-to-Have Qualifications:

• Experience in supplements, health & wellness, beauty, food, fitness, or CPG.
• Experience with Amazon Attribution.
• Experience driving external traffic to Amazon.
• Experience with Amazon affiliate or creator programs.
• Experience with Creator Connections.
• Experience working with YouTube creators or affiliate partners.
• Experience with TikTok Amazon campaigns.
• Experience using AI creative-generation tools such as Runway, Higgsfield, or similar.
• Experience working directly with Amazon Marketplace Managers or Amazon growth teams.

Required Tools & Technology:

• Meta Ads Manager
• Amazon Advertising
• Amazon Sponsored Brands Video
• CapCut, Adobe Premiere Pro, or equivalent
• AI tools for research, ideation, and creative iteration
• Google Workspace / project management tools

What Success Looks Like:

Within this role, success means building a repeatable creative engine, not simply producing more ads.

You'll be successful if you can:

• Consistently identify promising creative concepts.
• Turn existing winning content into new high-performing assets.
• Increase creative testing velocity without sacrificing quality.
• Improve Sponsored Brands Video performance.
• Improve the efficiency of Meta Amazon traffic.
• Generate creative learnings that can be applied across multiple products.
• Build a clear understanding of which hooks, angles, formats, and messages drive results.
• Create a scalable system where the brand continuously produces, tests, learns, and iterates.