Performance Creative Specialist

Company Description JL Marketing is a results-driven marketing partner focused on generating new business, building brand awareness, and creating engaging digital campaigns for diverse clients. The company specializes in performance-oriented strategies that connect brands with target audiences across multiple channels. Team members collaborate closely with clients to understand their goals and translate them into effective creative and marketing solutions. JL Marketing values innovation, data-informed decision-making, and measurable outcomes. The organization offers opportunities to work on a variety of campaigns in a dynamic, growth-focused environment.
Role Description The Performance Creative Specialist is a full-time, on-site role based in Lemery. This role is responsible for developing and executing high-performing creative assets for digital campaigns, including social media, display ads, and other online marketing materials. Day-to-day tasks include brainstorming concepts with the marketing team, crafting compelling messaging aligned with brand guidelines, and optimizing creatives based on performance data and feedback. The specialist will ensure consistent branding across all touchpoints, collaborate with designers and account managers, and adjust creative strategies to improve engagement and conversion rates. This role requires close coordination with internal teams to meet deadlines, support client objectives, and maintain a high standard of creative quality.
Qualifications

• Strong creativity skills and the ability to generate original, performance-focused concepts for digital campaigns.
• Effective communication skills, including clear collaboration with cross-functional teams and presentation of creative ideas.
• Experience in creative strategy and branding, with the ability to translate brand positioning into cohesive campaign assets.
• Excellent writing skills for concise, persuasive copy tailored to different platforms and audiences.
• Knowledge of digital marketing principles, social media platforms, and basic performance metrics (e.g., CTR, conversions).
• Ability to interpret campaign data and apply insights to refine and improve creative output.
• Proficiency with common creative and collaboration tools (e.g., Adobe Creative Suite, Canva, or similar; project management platforms).
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Relevant experience in marketing, advertising, or digital content creation; a degree in Marketing, Communications, Design, or a related field is an advantage.