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Shopee

Performance Ads Senior Analyst, Regional Brand & Growth Marketing

Shopee
Philippines
3-5 Years

This job is no longer accepting applications

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  • Posted 6 months ago

Job Description

Job Description:

  • Analyse data to identify growth opportunities and challenges in performance advertising campaigns
  • Stay informed on the latest trends and innovations in performance marketing to ensure our strategies remain competitive and cutting-edge
  • Apply industry knowledge, marketing best practices, and technical expertise to inform product enhancements and long-term strategic planning for performance ads
  • Plan budgets, define milestones, and conduct impact analysis for performance ad product improvements monitor KPIs to ensure successful implementation
  • Lead innovation discussions and proactively drive experimentation within the performance ads ecosystem
  • Collaborate cross-functionally with product, engineering, and media buying teams to design and execute innovation strategies
  • Partner with external platforms (e.g., Meta, Google) to test, evaluate, and implement emerging ad solutions and technologies
  • Maintain accurate, ongoing reporting to track the performance and progress of all growth initiatives


Requirements:

  • Relevant Degree in Business, Engineering, Finance, or a related field
  • 3+ years of experience in performance marketing with a strong grasp of the technical infrastructure underpinning performance ads
  • Minimum of 1 year of hands-on experience running paid campaigns across platforms like Google Ads, Meta, or similar
  • Strong technical aptitude (understanding of pixels, attribution, tracking, A/B testing, APIs, etc.)
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) with strong presentation and reporting skills
  • Excellent interpersonal communication and stakeholder management skills
  • Curiosity and passion for learning, with a desire to stay ahead in a fast-changing digital landscape
  • Proficiency in Chinese to coordinate with internal teams is a plus

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Performance Marketing
Employment Type:
Full time

About Company

Shopee

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 116735721

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Last Updated: 31-07-2025 02:47:57 AM
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