Partnerships Marketing Manager

Partnerships Marketing Manager

Individual Contributor | Hybrid | Taguig City | Financial Services

Overview: We are seeking a Partnerships Marketing Manager to drive business growth through strategic marketing partnerships with key brands, retailers, and commercial partners. This role will lead the development and execution of co-branded campaigns, strengthen partner relationships, and identify collaborative marketing opportunities that generate customer acquisition, revenue growth, and increased business volume.

Key Responsibilities

• Develop and execute partner marketing strategies to support business growth and increase sales performance within assigned partner categories.
• Build and maintain strong relationships with brands, retailers, and strategic commercial partners to identify joint marketing opportunities.
• Conceptualize and present integrated co-marketing proposals that align business objectives with partner goals.
• Lead the planning, execution, and optimization of co-branded marketing campaigns across digital, social media, in-store, OOH, paid media, and on-ground activation channels.
• Coordinate with internal stakeholders including Sales, Brand, Digital Marketing, Social Media, PR, Creative, and Analytics teams to deliver successful campaigns.
• Monitor campaign performance, evaluate results, and recommend improvements to maximize return on investment.
• Provide partners with insights, product knowledge, and marketing best practices to achieve shared commercial objectives.
• Secure and manage partner marketing funds and budgets to support joint initiatives and optimize marketing investments.
• Track project progress, budget utilization, and campaign updates, ensuring timely reporting and execution.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.
• 6-10 years of marketing experience, ideally within B2B or B2B2C environments
• Strong background in integrated marketing, including branding, digital marketing, social media, campaign management, marketing analytics, ATL, and BTL initiatives.
• Experience managing strategic partnerships, account management, or agency relationships is highly preferred.
• Excellent project management, communication, and stakeholder management skills.
• Strong analytical mindset with the ability to translate insights into actionable marketing strategies.