Job Qualifications:
- Candidate must possess at least a Bachelor's Degree related to Business and Marketing Management.
- Experience heavy in Marketing and Partnerships-Promotions from Banks, Food Delivery, FMCG industries
- Analytical and can formulate actionable next steps from insights
- Demonstrable knowledge of consumer communications skills to include merchandising and program messaging
- Can relate to the downstream fuels industry, at least as a consumer.
- Proven ability in accounts or partnerships management with pleasant personality
- Proven experience in ideating, implementing, and monitoring of promotional program
- Excellent written and verbal communication skills
- Strong analytical skills and experience
- Problem-solving and decision-making skills
- With good business acumen
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Must know how to drive with valid driver's license and willing to do field work.
KEY RESPONSIBILITIES:
- Sales Growth: Drive growth attributable to partnerships efforts
- Consumer Knowledge: Implement research, analyze, and apply relevant consumer insights in campaign ideation, and program development in relation to partnership programs
- Communication and Promotion Effectiveness: Work with Partners in the ideation, implementation, and monitoring of communication and promotional activities
- Partnerships Marketing Budget Compliance: Ensure that expenses align with the approved budget
- Build and maintain a close, productive, and sustainable business relationship with Partner groups
Strategy & Planning:
- Develop, implement, and manage the overall growth strategy of Partnership programs to align with business goals in conjunction with the marketing team and management
- Conduct market research and analyze Partnership consumers/ target market
- Drive the management of the approved marketing budget for the year
Execution & Campaign Management:
- Create, curate, and publish engaging and growth-driving content across various channels, and platforms together with the Brand team.
- Plan and execute marketing campaigns to drive relevant Partnerships metrics together with the brand, marketing services, retail teams, and third-party agencies.
Analysis & Reporting:
- Track, measure, and report on the performance of all Partnership programs
- Use data-driven insights to test, iterate, and improve Partnership campaigns and programs
- Present results and recommendations to key stakeholders.
Collaboration:
- Work closely with the Partners, brand, marketing services, advertising, and media agencies to drive Partnerships growth
- Work closely with the retail team to drive local station implementation and monitoring of Partnerships programs
- Work with relevant teams to create impactful and effective Partnership program presence in retail stations
