About us
For 38 years, Omnicom Media Group (OMG) has been a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world's most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.
Get to know INITIATIVE team
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, MSD, and LEGO.
Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Visit initiative.com to learn more about us!
DISCIPLINE OVERVIEW: PARTNERSHIPS
The Partnerships team is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand. This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs. Partnerships works closely with Strategy and Communications Design to bring communications experiences to life and drive innovation. This team ensures we are supporting and executing against the overall corporate initiatives as well as drive maximum value for our clients.
Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:
- TV, Radio, OOH and Digital marketplace landscape experts internally and with clients
- All offline and online media partner evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights, and Initiative's proprietary partner selection data and toolsets
- Strategic partnership solutions, negotiation/goto-market strategies, and audiencefocused strategies, designed to deliver on client objectives and KPIs
- Innovation and emerging partner test opportunities to drive client KPIs
- Support MAGNA and Orion aggregate negotiations across all media channels
- Support and facilitate IPG Mediabrands corporate, agency and external media initiatives
ROLE OVERVIEW: PARTNERSHIPS MANAGER
The Manager is the base-level management role on the Local Partnerships team, with responsibilities including managing all offline and online media buying for assigned clients, negotiations, checking preliminary and final post buy delivery, and tracking performance. Managers assist with the management of the Partnerships team developing skills, evaluating performance, and managing growth. The individual is tasked with being highly collaborative with Strategy, Comms Design and Client Advice and Management, along with developing and maintaining strong client relationships. The Manager will also drive the team to explore and identify new and non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division.
ROLE AND RESPONSIBILITIES:
Client
- Collaborate with client team to ensure alignment with and delivery against client KPIs
- Prepare e-mails, recommendations, media buying presentations and present to internal teams and clients
- Prepare POVs for targeted opportunities on an on-going basis for clients to further drive their business
- Stay knowledgeable about client's business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered
- Responsible for the timely, accurate delivery of day to day requests from the team
Internal
- Direct the local team (Partnerships Execs) in the day-to-day activities for assigned clients and oversee the execution of media negotiations across media buys
- Keep local team informed regarding client's business, media goals and objectives, KPIs and plans
- Provide senior-level guidance and review schedules, research, POV's, and client presentations to ensure quality and client-readiness
- Accountable for timeliness, accuracy, and overall excellence of media buys
- Work with internal SBU stakeholders where appropriate, working effectively and collaboratively
- Develop superior negotiation strategies to deliver maximum value, best in class rates and efficiency
- Arrange media days and partner briefings
- Identify and collaborate with media partners to develop promotional and added value opportunities that enhance investments
- Maintain up to the minute knowledge of programming trends, marketplace conditions and economic indicators that impact local investments
- Assist in the resolution of billing concerns and issues with media partners ( pricing, discreps, added value)
- Train Negotiators and Associates in the nuances of negotiation
- Responsible for smooth running of day-to-day activities
- Prepare planning costs and accompanying rationale
- Prepare and present post buy analyses to client; share results with buying team
Commercial
- Develop and maintain media partner relationships
- Negotiate pricing that reflects efficiencies, clients objectives
- Ensure understanding of MAGNA, Orion and IPG Mediabrands priority media partners
- Participate in a leadership role for negotiations with corporate media partners
New Business
- Participate and contribute to new business endeavors as needed
Prioritization:
- 20% Client
- 70% Internal
- 10% Commercial
QUALIFICATIONS:
- Bachelor degree in related field or equivalent work experience
- 5+ years of local senior buying/supervising or related industry experience
- Experience in negotiating offline and online media buys
- Proven leadership ability and/or prior experience in supervising a team preferred
- Excellent written and verbal communication skills
- Proven superior customer service skills
- Required proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Knowledgeable and proficient in using Nielsen tools and services
- Demonstrated ability to think and execute out of the box ideas
- Strong developed relationships with local media partners
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
- Strong analytical abilities and quantitative skills, including math proficiency
- Ability to effectively utilize media research and reporting resources
