Key Responsibilities
LinkedIn Outreach & Lead Generation
- Use LinkedIn Sales Navigator to identify and qualify leads based on predefined filters and job titles
- Send400+ weekly connection requestsfrom two separate LinkedIn accounts
- Maintain and organize leads into Sales Navigator lists
- Execute LinkedIn messaging sequences (23 message cadences)
- Monitor and reply to connection responses based on provided guidance
- Send invites for upcoming webinars and company events
Email Marketing (Support Only)
- Support email campaign asset creation
- Create graphics and visual assets for emails using Canva
- No campaign setup required assets only
Content Creation
- Design LinkedIn carousel posts, infographics, and visuals for webinars and campaigns
- Collaborate on creative briefs to execute assets efficiently
- Writenot required visual creation only
Social Engagement
- Monitor and engage with comments on company LinkedIn posts
- Escalate inquiries or leads to the appropriate team member
- Invite LinkedIn connections to follow company page
Reporting
- Provideweekly progress updateson connection activities and outreach
- Track and summarize LinkedIn engagement metrics (as needed)
Tools You'll Use
- LinkedIn Sales Navigator
- Canva
- Slack(for team comms)
- Ortto email marketing platform (training can be provided)
- HubSpot CRM system (view-only access for context)
- MS Teams for internal meetings
What We're Looking For
Must-Haves:
- Proven experience in B2B LinkedIn lead generation and outreach
- Familiarity with LinkedIn Sales Navigator
- Strong organizational skills and attention to detail
- Graphic design skills (especially for social media/carousel posts using Canva)
- Experience working in remote setups
- Strong English communication skills (written & verbal)
- Comfortable working with minimal supervision
Nice-to-Have:
- Expereince with AI LinkedIn tools eg Phantom Buster
- Experience using Ortto (not required, can be trained)
- Understanding of content scheduling tools
- Exposure to SaaS or B2B marketing is a plus
