Develop and implement a social media content strategy to increase brand awareness and engagement.
Create and schedule engaging content (images, videos, copy) for platforms including Facebook, LinkedIn, and Instagram, with potential to expand to TikTok and YouTube.
Manage email marketing campaigns, including creating newsletters and promotional emails.
Provide guidance on content frequency, platform optimization, and audience targeting.
Assist with developing and running paid ad campaigns on social media platforms.
Track, analyze, and report on campaign performance, offering insights for continuous improvement.
Suggest and execute seasonal promotions or special campaigns to drive leads and sales.
Collaborate with the client for content approvals initially, with potential to post independently once trust and alignment are established.
Qualifications
Proven experience in digital and social media marketing, ideally for small businesses.
Strong understanding of Facebook, Instagram, and LinkedIn, with knowledge of TikTok and YouTube as a plus.
Experience creating compelling visuals and copywriting for online audiences.
Familiarity with running and managing paid advertising campaigns.
Strong analytical skills with ability to interpret and present marketing data.
Self-starter with the ability to guide strategy and execute without constant supervision.
