Scale Global Campaigns That Turn Data into Growth
Step into a performance-driven digital marketing role where strategy meets measurable results. As a Paid Media (Social Media Specialist), you'll manage and scale paid campaigns across multiple global brands while optimizing performance across the marketing funnel. Your expertise in paid media platforms and data-driven decision-making will directly influence revenue growth. Through Emapta, you'll collaborate with international teams and build a long-term global career designed for top 1% talent.
Job Overview
Employment type: Full time
Shift: Night shift, Weekends Off
Work setup: Work From Home
Exciting Perks Await!
- Day 1 HMO coverage with free dependent
- Competitive Salary Package
- Night differential pay to maximize your earnings
- Permanent WFH arrangement
- Fixed weekends off
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati)
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Monthly internet allowance capped at Php 1,000
- Unlimited leaves upon regularization, subject to approval
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
The Qualifications We Seek
Core Experience
- 2 years of hands-on experience managing paid social campaigns across Meta, LinkedIn, TikTok, and Reddit
- Strong background in lead generation and conversion-focused campaigns
- Agency experience managing multiple client accounts in a fast-paced environment
- Proven ability to manage medium to large ad budgets and scale performance campaigns
B2B Marketing Expertise
- Experience running B2B campaigns, particularly on LinkedIn and Meta
- Solid understanding ofB2B funnels including:
- Lead generation
- MQL to SQL progression
- CRM integration and attribution
- Demand generation strategies
- Familiarity with Account-Based Marketing (ABM), including targeting by job title, industry, and company attributes
Performance & Analytical Skills
- Strong ability to use performance data to drive optimization decisions
- Deep understanding of key performance metrics including:
- CPA
- CPL
- CTR
- Conversion Rate
- ROAS
- Experience with forecasting, budget pacing, and spend allocation
- Strong Excel and analytical skills
Platform & Technical Proficiency
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
- Understanding of tracking frameworks, pixels, and attribution models
- Experience using Google Analytics or similar platforms
Collaboration & Communication
- Ability to communicate insights and recommendations clearly and confidently
- Comfortable collaborating cross-functionally with strategy, creative, and analytics teams
- Strong organization and project management skills
Nice to Have
- eCommerce performance marketing experience (ROAS-focused campaigns)
- Experience with Reddit Ads or TikTok Ads Manager
- Familiarity with CRM tools such as HubSpot or Salesforce
- Experience managing product catalogs and dynamic ads
- Experience conducting paid social audits and presenting strategic recommendations
Your Daily Tasks
- Plan, launch, and optimize paid social campaigns across Meta, LinkedIn, TikTok, and Reddit
- Own targeting strategies, budget allocation, and performance optimization across accounts
- Monitor campaigns daily and implement data-driven improvements
- Ensure efficient budget pacing across multiple campaigns and client accounts
- Deliver clear reporting and actionable performance insights to stakeholders
- Collaborate with internal teams to align paid media strategies with broader marketing initiatives
- Identify creative testing opportunities and audience expansion strategies
- Maintain accurate documentation and ensure proper tracking implementation
About the Client
Our client, Alley Group, is a fast-growing digital marketing agency known for delivering high-performance paid media strategies for global brands. With expertise spanning B2B, eCommerce, and demand generation marketing, they specialize in turning performance data into scalable growth.
Their team combines strategic thinking, creative experimentation, and deep platform expertise to drive measurable marketing outcomes. By continuously testing, optimizing, and innovating across major social platforms, they help brands unlock new revenue opportunities and accelerate digital growth.
Welcome to Emapta Philippines!
Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.
Apply now and be part of the #EmaptaEra!
