About
Dubai-based creative agency working across social media, content, creator campaigns and brand experiences across the Middle East.
We work with brands across fashion, beauty, retail, hospitality, lifestyle and entertainment, and we're looking for a Paid Social & Performance Marketing Strategist who can independently own paid media strategy and execution across our client portfolio.
This is not a junior media-buying role.
We're looking for someone who can think strategically, manage campaigns hands-on, optimise performance, communicate clearly with clients, and make informed recommendations on where budgets should be spent.
What you'll do
- Develop paid media strategies based on each client's business objectives
- Plan and manage campaigns across:
- Meta Ads
- Instagram
- TikTok Ads
- LinkedIn Campaign Manager
- Recommend the right platforms rather than simply spreading budget across every channel
- Build, launch and optimise campaigns from start to finish
- Manage prospecting, retargeting and audience strategies
- Monitor budgets and ensure campaigns remain correctly paced
- Analyse performance and continuously improve CPA, CPL, ROAS, conversion rates and other relevant KPIs
- Develop structured creative-testing plans
- Identify which creative formats, hooks and messages are driving performance
- Brief our creative team on performance-led content requirements
- Work closely with designers, editors and account teams
- Set up and monitor tracking including pixels, UTMs and conversion events
- Use GA4 and other analytics tools to understand campaign performance
- Prepare clear client-facing reports and recommendations
- Present campaign performance and strategy during client meetings when required
- Identify opportunities to improve performance or scale successful campaigns
What we're looking for
- 4+ years of hands-on performance marketing or paid social experience
- Strong experience managing Meta Ads Manager
- Strong experience managing TikTok Ads
- Experience with LinkedIn Campaign Manager
- Strong understanding of:
- Paid social strategy
- Audience targeting
- Retargeting
- Creative testing
- Conversion optimisation
- Budget allocation
- Strong knowledge of performance metrics including:
- ROAS
- CPA
- CAC
- CPL
- CTR
- CPC
- CPM
- Conversion rate
- Frequency
- Experience with GA4 and campaign tracking
- Comfortable working directly with data and drawing actionable conclusions
- Strong written and spoken English
- Able to work independently in a remote environment
- Comfortable managing several client accounts simultaneously
- Strong communication and presentation skills
Creative thinking matters
You do not need to be a designer or video editor.
However, you should be able to look at an underperforming ad and explain why the creative may not be working.
Technical skills
Must have:
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Meta Pixel
- TikTok Pixel
- GA4
- UTM tracking
- Conversion tracking
- Reporting dashboards
Strong advantage:
- Google Tag Manager
- Meta Conversions API
- Looker Studio
- Google Ads
- Snapchat Ads
- E-commerce campaigns
- Lead-generation campaigns
- GCC / Middle East campaign experience
Client experience
You should be comfortable explaining performance to clients in simple language.
You may be asked to join client meetings and answer questions such as:
- Why did our cost per lead increase
- Which platform is performing best
- Should we increase the budget
- Which content should we produce next
- Why are we spending more on Meta than TikTok
You should be able to answer confidently using both data and strategic reasoning.
Remote working
This is a fully remote role.
You must:
- Be able to work significant hours overlapping with our Dubai team
- Have a reliable internet connection
- Be responsive during working hours
- Be comfortable working independently
- Communicate proactively when something needs attention
Previous experience working remotely with an international company or agency is a strong advantage.
Compensation
PHP 60,000 per month, depending on experience and capability.
