About The Company
J. Blanton Plumbing is a consumer marketing company first (We've grown from $5M in revenue in 2022 to nearly $40M today)we just happen to operate in the home-services category. We are not a traditional home services company.
We're already one of the fastest-growing residential service brands in the U.S., and we're building the most respected and innovative company in the industry over the next 30 years.
With the heart of a startup, we're disrupting one of the country's oldest categories through high-velocity growth, brand marketing, and world-class performance media. Our ambition is to build a $500M+ direct-to-consumer brand within the next 10 years.
What You'll Own
You will own our paid acquisition engine end-to-end. This is a very hands-on role.
You will design and operate a full-funnel performance marketing system focused on booked appointments and completed jobsnot vanity metrics.
Paid Social & Performance Media
- Own and scale Meta, TikTok, and YouTube with booked appointments and completed jobs as the north-star metrics
- Design and operate a full-funnel performance system that turns attention into revenue
- Run disciplined testing with clear hypotheses across creative, offers, audiences, and placements
- Build and operate a content machine, creating a repeatable process for generating ideas, producing creatives, and testing at speed
- Launch and test interactive quiz-based and funnel-driven experiences to increase intent and booking rates
- Control and deploy paid media budgets with ruthless focus on CPCA, CAC, MER, and scale
- Own performance outcomes. If booked appointment costs or CAC are off, you are responsible for diagnosing and fixing them
Content Machine (Core Focus)
- Leverage AI tools, third-party UGC creators, and our in-house editing team to produce performance-driven creative at speed
- Create sharp, unambiguous creative briefs that define:
- Hooks (why someone stops scrolling)
- Angles (why they should care)
- Messaging and objections
- Clear do's and don'ts
- Turn performance data into repeatable systemsdouble down on what works, kill what doesn't, and move fast
Measurement, Attribution & Accountability
- Own paid media tracking and attribution across platforms
- Monitor and optimize toward CPCA, CAC, MER, and ROAS
- Produce weekly performance updates focused on:
- What was tested
- What worked
- What didn't
- What ships next
- Maintain a clear performance narrative tied directly to revenue
Your Scorecard (KPIs)
- Booked appointments driven by paid social
- Cost per Completed Appointment (CPCA)
- CAC, MER, and ROAS at scale
- Creative velocity (new concepts shipped weekly)
- Share of spend allocated to winning creatives
Requirements
- 3-5+ years hands-on paid social media buying experience in the home improvement industry
- Proven experience driving results with UGC-style creative
- Strong creative testing discipline (not just audience or bid tweaks)
- Comfortable working closely with creators, editors, and operators
- Strong analytical foundation with clear understanding of CAC, MER, ROAS, and attribution
- Bias toward action, speed, and ownership
Benefits
$2,000 sign-on bonus
