Paid Media Video Editor (Meta, TikTok, IG)

Part-Time or Full-Time (Flexible Based on Output & Experience)

TopFoxx is a women-owned, founder-led fashion eyewear brand known for creating Sunglasses with a Solution. From tangle-free aviators to floating frames and foldable pocket-size sunglasses, every product is designed with purpose, functionality, and modern style.

We're a fast-paced, performance-driven e-commerce brand. Everything we do centers on creativity, speed, testing, and conversions. We move quickly, experiment constantly, and expect a high standard of execution. Only people who take ownership, think critically, and push for better results thrive here.

The Role

We're hiring a Paid Media Video Editor & Performance Creative whose primary focus is creating ads that convert.

Your job is to take raw footage (UGC, influencer clips, product videos, internal shoots) and turn it into scroll-stopping, conversion-focused video ads for TikTok, Instagram, Meta, and Facebook.

We don't need cinematic edits.

We need persuasive, clear, high-performing ad creatives that make people click Buy.

This role may be structured as part-time or full-time, depending on your impact and output capacity. Work hours are flexible, but you must be available for collaboration, feedback cycles, and deadlines during core U.S. Eastern Time windows.

This is a hands-on, high-ownership role for someone who:

understands selling through video

iterates quickly and tests constantly

thinks like a marketer, not just an editor

thrives in a startup environment where output = revenue

Your work will directly influence ROAS, CTR, retention, and growth.

What You'll Do

Paid Ad Content (Primary Focus)

Create vertical video ads for TikTok, Instagram, Meta & Facebook

Develop multiple hook variations, angles, and pacing structures

Edit videos using a clear problem solution outcome framework

Optimize for CTR, thumb-stop rate, retention, and conversion intent

Build high-performing UGC-style and influencer-style ads

Repurpose and remix clips into new testable variations

Select the most compelling 1015 seconds from longer footage

Apply strong, readable on-screen copy that drives action

This is a performance-driven creative role not aesthetic-only editing.

Speed, Testing & Execution

Work fast and prioritize execution over perfection

Produce multiple variations within short timelines

Implement feedback quickly so ads can launch and scale

Maintain strong organization, deadlines, and accountability

Operate with a testing mindset constant iteration and learning

High output and responsiveness are expected.

Supporting & UGC / Organic Content (Secondary)

Edit short-form product + site videos to improve CVR

Turn influencer + internal footage into organic-style content

Support TikTok, IG Reels, and Shorts when needed

Add captions, transitions, sound, and branded elements

Collaborate with the Social Media Manager on trends and direction

Continuously analyze performance and refine creative

You will stay highly organized across assets and projects, maintain structured Google Drive folders, and build clear creative playbooks and SOPs so workflows are repeatable and scalable.

You will also be responsible for creating clear creative briefs and request docs, proposing ideas for the types of content, clips, angles, and shots needed from the founder, internal team, or UGC creators to produce stronger, higher-converting ad creatives.

Platform & Trend Awareness

Stay current with TikTok, Meta, and UGC ad trends

Understand behavior and performance patterns across platforms

Track cultural + viral hooks relevant to U.S. audiences

Bring trend-aware concepts that sell, not just trend-match

What We're Looking For

Experience editing paid ads or high-performing short-form content

Strong understanding of hooks, pacing, retention, and storytelling

Ability to create UGC-style ads that feel authentic but convert

KPI-driven mindset you care about results, not just visuals

Organized, proactive, and comfortable with fast iteration

Comfortable receiving and giving direct performance feedback

Able to produce consistent high-volume creative output

You take ownership. You move fast. You think like a growth operator.

Must-Have Skills

Experience with Adobe Premiere, After Effects, CapCut, or similar tools

Proven ability to structure short-form content for conversion

Ability to identify and extract the strongest moments from raw clips

Experience writing or applying strong on-screen copy + messaging

Understanding of how creative impacts CTR, ROAS, and performance

Ability to suggest framing, pacing, or direction improvements when needed

Motion graphics experience is a plus.

Performance & Accountability

This role is evaluated on measurable creative impact, including:

click-through rate (CTR)

thumb-stop rate & scroll-stop performance

retention & watch-time

testing velocity & iteration quality

contribution to ad efficiency and scale

Your edits are expected to drive results not just look good.

Benefits & Growth

Remote role (work from anywhere)

Performance-based bonus potential

Fast-growth startup environment

High-impact creative ownership

Free TopFoxx products

Paid time off & company holidays

Long-term growth opportunity into senior performance creative