Paid Media Specialist

Role Overview

We are hiring a Paid Media Specialist with extensive hands-on experience managing Google Ads and Meta Ads campaigns across both eCommerce and lead generation accounts.

This role is ideal for an experienced performance marketer who has worked in both freelance and agency environments, managed a high volume of advertising accounts, and supported U.S.-based clients. You should be comfortable independently managing campaigns, analyzing performance, and making optimization decisions across multiple accounts.

Salary: $2,400 USD/month

Type: Full-time

Schedule: U.S. business hours

Key Responsibilities

• Manage and optimize paid media campaigns across Google Ads and Meta Ads.
• Oversee multiple eCommerce and lead generation accounts simultaneously.
• Develop campaign structures, targeting, bidding, testing, and optimization strategies.
• Monitor ROAS, CPA, CPL, CTR, conversion rates, and other performance metrics.
• Analyze account performance and identify opportunities to improve efficiency and scale.
• Conduct audience, creative, keyword, and campaign testing.
• Manage budgets and pacing across multiple client accounts.
• Prepare performance reports and communicate insights and recommendations.
• Collaborate with clients and internal teams on campaign strategy and priorities.

Requirements

• Resume in English.
• Native or near-native English proficiency (spoken and written).
• Ideally 5+ years of hands-on experience managing paid advertising platforms.
• Previous freelancing experience and digital marketing agency experience are a must.
• Strong hands-on experience managing both Google Ads and Meta Ads is a must.
• Experience managing at least 50 advertising accounts throughout your career OR 20+ accounts simultaneously across eCommerce and lead generation is a must.
• Experience managing paid media accounts for U.S.-based clients is a must.
• Strong understanding of campaign structure, optimization, conversion tracking, audience targeting, bidding, and budget management.
• Experience analyzing performance metrics including ROAS, CPA, CPL, CTR, and conversion rates.
• Strong organizational skills with the ability to manage a high volume of accounts and competing priorities.
• Ability to work during U.S. business hours.