Paid Media Specialist

About the Role:

This isn't a campaign-maintenance role. You'll work alongside the marketing lead to manage multi-channel paid media, lead test-and-learn initiatives, and contribute meaningfully to strategic media decisions. The team is lean, the work is high-ownership, and the right person will have real influence over how paid budget is allocated and optimized.

What You'll Do

• Manage and optimize paid campaigns across Google Ads (Performance Max, YouTube), Meta Ads Manager, Reddit Ads, and Nextdoor Ads
• Own day-to-day performance: bids, budgets, creative rotation, and pacing
• Lead structured A/B tests, design the experiment, track results, communicate what they mean
• Build performance reports that translate data into decisions, not just dashboards
• Contribute to channel strategy, including the ongoing shift from Meta-heavy toward Google-first performance
• Identify opportunities on emerging platforms and build the case for testing them

What We're Looking For

• Proven experience with Google Ads Performance Max and YouTube, performance-focused, not just awareness
• Strong Meta Ads Manager proficiency, including an understanding of post-iOS signal loss
• Hands-on experience with Reddit Ads and Nextdoor Ads
• Ability to design and document structured experiments and communicate findings clearly
• Experience with Google Analytics, Looker Studio, or comparable reporting tools (preferred)
• Strategic thinker who can operate independently and bring a point of view to the work

If you're a paid media professional who wants to do more than manage campaigns, and you're ready to help shape channel strategy, we want to hear from you.