We run paid campaigns across multiple markets and languages.
We need Paid Media Specialist (Google & Meta Ads) Remote, someone whose full-time job is making those accounts perform. Must be based in Philippines.
The role
You'll run our Google Ads and Meta Ads accounts day to day. Building campaigns, writing and testing ad copy, managing budgets across markets, cutting what doesn't work and scaling what does.
You'll report to the CEO. This is a hands-on execution role — you're in the ad managers every day, not writing strategy decks.
What you'll do
- Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display) and Meta Ads
- Manage daily budget allocation across markets and campaigns
- Write and test ad copy; brief creative and iterate on what wins
- Run structured A/B tests — audiences, creatives, landing pages, bidding strategies
- Monitor conversion tracking and flag when the data looks wrong
- Manage keyword research, negative keyword lists, and search term reports
- Produce a weekly performance report: spend, CPC, CPA, conversion rate, by market
- Work with our developers on tracking implementation and landing page changes
What we're looking for
Required
- 2+ years running Google Ads and Meta Ads hands-on, with real budget responsibility
- You build campaigns yourself — this is not an agency-management role
- Solid grasp of conversion tracking: GA4, Meta Pixel, conversion events, and knowing when numbers don't add up
- Comfortable optimising to cost per acquisition, not clicks or impressions
- Good written English for ad copy
- Fluent in Filipino
Nice to have
- Google Ads and/or Meta Blueprint certification
- Multi-market or multi-language campaign experience
- Experience with server-side tracking (Meta CAPI, Google Enhanced Conversions)
- Recruitment, job board, classifieds or lead-gen background
- Looker Studio or similar for reporting
Compensation and benefits
- USD $900 – 1,200/month + Performance Bonus depending on experience
- Performance bonus tied to CPA targets, agreed quarterly
- 100% remote
- Real budget authority — you won't need approval for every test
- Direct line to the CEO, no layers
