Paid Media Specialist

JOB RESPONSIBILITIES 

● Plan and launch paid media campaigns across Facebook, Google, TikTok, and programmatic ad networks to acquire new players and depositors 

● Manage daily campaign operations, including bid adjustments, budget pacing, audience segmentation, and platform troubleshooting 

● Optimize campaigns against ROAS, CPA, CPI, CPD, and other KPIs defined per client and per market 

● Conduct data analysis and ad-hoc reporting to inform acquisition, retention, and monetization strategy across a portfolio of iGaming brands 

● Partner with the creative team to brief, produce, and test ad variants (static, video, playable) aimed at improving CTR and CVR 

● Run structured A/B tests on creatives, landing pages, and audience segments, and translate results into scalable optimizations 

● Monitor compliance with platform policies and regional gaming/advertising regulations across markets 

● Deliver clear, timely performance reporting to internal stakeholders and clients, flagging risks and opportunities proactively

JOB REQUIREMENTS 

Education and Experience

● Education: Bachelor's degree in Marketing, Business, Advertising, or a related field

● Experience: 1 to 3 years of experience in paid media or performance marketing, ideally within the iGaming, sports betting, or real-money gaming industry

Technical Skills

● Hands-on experience managing paid campaigns on Facebook Ads Manager and/or Google Ads (Search, UAC, PMax); TikTok Ads a plus

● Strong grasp of performance metrics: CTR, CVR, CPI, CPA, ROAS, ARPU, Retention, and LTV

● Comfortable working with tracking and attribution tools (e.g., AppsFlyer, Adjust, or similar MMPs) and translating raw data into action

● Analytical mindset with the rigor to validate or kill hypotheses quickly based on data, not gut feel

● Understanding of iGaming compliance considerations (age-gating, regional restrictions, responsible-gambling messaging) is a strong plus

● Experience briefing or collaborating with creative teams to iterate on ad concepts at scale

Soft Skills

● You want to build a career in performance marketing within a fast-moving, data driven industry

●You're a problem-solver who's energized by messy data and tight deadlines

● You ask why before you ask how

● You want to keep learning from a leadership team that's done this before