Paid Media Manager
Full-Time | Remote | 7:00 AM–4:00 PM MT (US Time Zone)
Our client is looking for an experienced Paid Media Manager who combines strong hands-on media buying expertise with deep ad operations, tracking, and analytics capability.
This is a hands-on role for someone who can own campaign performance, manage multiple advertising platforms, and take genuine ownership of Google Campaign Manager (GCM) and Floodlight tracking. You'll work closely with the media and services teams to turn campaign data into actionable insights, improve performance, and ensure flawless execution.
What you'll do:
- Manage and optimise paid media campaigns across Google, Meta, LinkedIn, Amazon, Reddit, Microsoft, TikTok and other platforms.
- Own campaign pacing, budgets, testing, optimisation, performance analysis and delivery.
- Take hands-on ownership of Google Campaign Manager (GCM) and Floodlight tracking, including setup, implementation, validation and troubleshooting.
- Develop and oversee campaign tracking strategies and conversion tracking requirements.
- Inspect landing pages and identify tracking or implementation risks.
- Translate campaign performance into clear, client-ready insights and recommendations.
- Write and oversee search/ad creative copy.
- Ensure consistent campaign setup, quality control and operational best practices.
- Work across digital and traditional media, understanding how channels such as search, social, programmatic, broadcast, radio, print and OOH work together within an integrated media strategy.
- Collaborate with media buyers, ad operations, data teams and leadership to improve campaign execution.
- Develop SOPs, best practices and workflows that improve scalability and efficiency.
- Stay current with platform developments and contribute to internal knowledge sharing and thought leadership.
What We're Looking For
- 5+ years of hands-on paid media experience, ideally within an advertising or media agency environment.
- Demonstrable experience managing campaigns across at least 3–4+ platforms beyond Google and Meta.
- Proven hands-on GCM and Floodlight experience — candidates should be able to provide specific examples of tracking implementations they have personally managed.
- Current certifications in Meta, LinkedIn and Google.
- Strong understanding of B2B, B2C and DTC paid media strategies.
- Broad understanding of full-funnel, omni-channel media, including both traditional and digital channels.
- Strong ability to analyse performance data and turn it into actionable, client-facing recommendations.
- Strong copywriting skills, particularly for search and paid media.
- Experience with Google Tag Manager, GA4, Google Sheets and Microsoft Office.
- Datorama, Canva, LLMs and Trello experience are advantageous.
- Excellent written and spoken English.
- Comfortable working independently in a fast-paced, performance-driven environment.
The Ideal Candidate
We are particularly interested in candidates who can demonstrate:
5+ years paid media + hands-on GCM/Floodlight + current Meta/LinkedIn/Google certifications + broad multi-platform experience.
This is not a role for someone who simply has platform familiarity. Our client needs a practitioner who has personally managed campaigns, implemented tracking, solved technical issues, analysed results and can confidently explain the impact of their work.
If you can demonstrate this combination of media expertise, technical ad operations, tracking knowledge and strategic insight, we'd like to hear from you.
