Paid Media & Demand Generation Specialist

Job Overview

Our client is looking for a hands-on Meta & LinkedIn Ads Manager to help drive qualified leads and pipeline growth through paid acquisition channels. This role is focused on generating real business opportunities — not simply launching ads. Our client is seeking someone who understands how to turn paid campaigns into qualified meetings and sales pipeline. The ideal candidate has practical experience managing lead generation campaigns across Meta and LinkedIn, is data-driven, and understands how to optimize campaigns based on lead quality and business outcomes.

Job Highlights

Schedule: Monday - Friday, 9:00 AM - 6:00 PM EST, with 1 hour unpaid break (40 work hours per week)

Work Arrangement: Work from home

Contract: Independent Contractor

Responsibilities

• Manage and optimize Meta Ads and LinkedIn Ads campaigns
• Build and manage retargeting campaigns
• Launch and optimize lead form campaigns
• Create and refine audience targeting and segmentation strategies
• Monitor campaign performance and optimize based on lead quality and qualified opportunities
• Track and report on meetings booked, pipeline generated, and campaign ROI
• Help improve overall paid acquisition and demand generation strategies
• Support the management of the company and founder's LinkedIn presence when needed

Requirements

• Previous experience running lead generation campaigns through Meta Ads and LinkedIn Ads
• Strong understanding of paid acquisition and demand generation strategies
• Experience optimizing campaigns for qualified leads and meetings, not just low CPL
• Hands-on experience with audience building, segmentation, and retargeting
• An analytical mindset with the ability to interpret campaign performance data
• Professional English communication skills, both written and verbal

Independent Contractor Perks

HMO Coverage for eligible locations

Permanent work from home

Immediate hiring

Steady freelance job

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.