Build, launch, and optimize full-funnel campaigns on Meta, Google, and TikTok.
Write ad briefs, script hooks, and collaborate with creators to produce UGC for paid campaigns. Ensure messaging aligns with the brand's voice while leveraging platform-native formats.
Manage daily pacing, budget allocation, and scaling strategies to maximize efficiency and growth.
Execute creative testing and iterate based on performance data across multiple placements and formats.
Track and report on key performance metrics: ROAS, CAC, CTR, and blended MER. Deliver weekly and monthly reports with actionable insights and clear next steps for campaign iteration and growth.
Collaborate with brand managers and creative teams to align campaign strategy with business goals.
Maintain and evolve campaign structures to support audience segmentation, product prioritization, and funnel performance.
Stay ahead of platform updates, ad policy changes, and emerging creative trends. Proactively implement new features, formats, and strategies to keep your accounts competitive and compliant in an ever-changing paid media landscape.
Optionally manage TikTok Ads/Spark Ads if an active UGC pipeline is available.
Responsible for 23 DTC brands depending on complexity and ad spend level.
Balance strategic planning with tactical execution to deliver consistent results while maintaining quality across all accounts.
Ideal Profile
At least 2 years of experience running paid media campaigns on Meta, Google Ads and Tiktok.
Strong knowledge of full-funnel campaign strategy, targeting, and optimization tactics.
Proven ability to manage creative pipelines, write ad briefs, and work with UGC creators.
Advanced understanding of performance metrics: ROAS, CAC, LTV, MER.
Demonstrated success in budget pacing, bid strategy, and audience segmentation.
Proficiency in campaign reporting, platform tools, and A/B testing frameworks.
Comfortable managing 23 brands with varying levels of complexity and spend.
Highly organized, analytical, and proactive in problem-solving and communication.
What's on Offer
Leadership Role
Opportunity within a company with a solid track record of performance
