We're looking for an experienced Paid Campaigns Manager to take ownership of our paid advertising efforts and drive measurable business growth.
In this role, you'll lead the strategy, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns while working closely with our team to improve lead generation performance. You'll also contribute to creative direction, campaign strategy, and audience growth, with opportunities to expand into additional paid channels such as TikTok and Google Ads.
This is a remote position for someone who combines analytical thinking with creativity and enjoys making data-driven decisions that deliver results.
Must Have:
- At least 2 years of hands-on experience managing and optimizing Meta advertising campaigns.
- Proven experience managing Meta advertising budgets of at least USD $25,000 per month.
- Strong expertise in Meta Ads Manager, audience targeting, campaign optimization, and performance analysis.
- Demonstrated success improving campaign performance through data-driven decision-making.
- Experience with A/B testing, audience segmentation, budget allocation, and conversion optimization.
- Ability to develop advertising strategies, not just execute campaigns.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent written and spoken English communication skills.
- Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve productivity and content creation.
- Highly organized, proactive, and able to manage multiple projects simultaneously.
Responsibilities:
- Develop, launch, and manage high-performing Meta (Facebook & Instagram) advertising campaigns.
- Manage and optimize advertising budgets of USD $25,000+ per month.
- Monitor campaign performance and continuously improve key metrics, including Cost Per Lead (CPL), conversion rate, CTR, and ROAS.
- Conduct A/B testing across audiences, creatives, ad copy, placements, and landing pages.
- Analyze campaign data and provide strategic recommendations to improve performance.
- Identify opportunities to scale successful campaigns while maintaining efficiency.
- Collaborate with the team to develop engaging ad creatives, messaging, and campaign strategies.
- Recommend new content ideas and creative concepts based on campaign performance and market trends.
- Maintain consistent brand messaging across Meta and other marketing channels.
- Support the expansion of paid advertising into platforms such as TikTok and Google Ads.
- Prepare regular campaign reports with actionable insights and recommendations.
Nice to Have:
- Experience managing TikTok Ads and Google Ads.
- Experience in B2B lead generation.
- Copywriting skills for paid advertising.
- Video editing or creative design experience.
- Experience working with marketing automation or CRM platforms.
Why Join us:
- Work remotely with a collaborative and supportive team.
- Take ownership of high-impact marketing campaigns.
- Manage significant advertising budgets and influence business growth.
- Contribute to marketing strategy and creative direction.
- Opportunity to expand into new advertising platforms and grow your expertise.
- If you're passionate about paid media, enjoy solving marketing challenges with data, and thrive in a results-driven environment, we'd love to hear from you.
