Outbound Marketing and Lead Generation Specialist

Scalable Path is looking for an Outbound Marketing and Lead Generation Specialist to join the team. This is a remote, part-time (10 hours/week) position.

Client company description:

The client connects businesses with highly vetted remote software developers through a personalized, in-depth screening process conducted by experienced engineers.

Overview:

Scalable Path is looking for an outbound marketing professional to develop and execute outreach campaigns across channels such as email, LinkedIn, Reddit, and other relevant platforms. The role will focus on identifying prospects, starting conversations, testing and improving messaging, and turning qualified prospects into booked calls. One of the initial projects will involve outreach to potential podcast guests, some of whom may also become future clients. However, the person should be comfortable supporting broader client acquisition initiatives and exploring new outbound channels and strategies over time.

Responsibilities:

- Review profiles/leads provided by Scalable Path and make judgements/suggestions on suitability

- Conduct cold outreach on LinkedIn to connect with potential clients

- Follow the outreach script provided by Scalable Path

- Engage prospects to increase connection acceptance and response rates

- Maintain accurate records of outreach activity in the CRM

- Collaborate with the marketing team to refine outreach messaging and targeting

Qualifications:

- Experience working with LinkedIn and other social channels

Relationships - who you'll be working with:

This person will report to the Marketing Manager and collaborate with the marketing team on outreach campaigns and lead tracking.

Expected contract duration:

1-3 months

Preferred regions:

The client prefers candidates located in Asia or Latin America.

Required skills:

• English (Must have)
• Social Media Management (Must have)
• Outbound Marketing (Must have)