Online Marketing Specialist (E-commerce)

AT A GLANCE

The Digital Marketing Senior Associate leads the planning, execution, and optimization of omnichannel marketing

campaigns on online advertising channels including Meta, Google, Tiktok, marketplace on-platform and email

marketing, with the objective of growing the brand's new and returning customer base. She/He works closely with

the marketing, brand, and creative and other related teams to operationalize the digital and email marketing

campaigns. She/He acts as integrator between Team Sunnies and external agencies and partners to ensure that the

brand remains a market leader in digital presence.

YOUR OVERALL MISSION & DAY-TO-DAY

Strategic Planning & Execution

Support the Marketing Team in developing omnichannel strategies via online advertising. platforms to support

brand and channel projects and initiatives including always-on, launch, promo and adhoc campaigns.

Oversee the execution of planned digital marketing campaigns in coordination with external agency partners.

Ensure quality and prompt execution of all email marketing campaigns.

Lead the creation of internal performance reports to inform Team Sunnies about digital and email marketing

wins and opportunities that will drive the business forward.

Digital Marketing

Create digital marketing briefs for agency partners aligned with brand and channel strategy.

Lead job order development for all creative assets needed for digital and performance marketing

Supports Online Marketing Manager in managing and monitoring media plans and budget.

Collaborate with Assistant Marketing Manager (Ecomm and Digital) to optimize visibility and searchability, drive

quality traffic and maximize conversions through on-platform marketing tools.

Review and monitor implementation of all digital campaigns and lead action items to address performance gaps

and opportunities.

Act as integrator of Team Sunnies and external agency partners.

Research and stay up to date on digital marketing trends, advertising trends, and new channels that are relevant

to the brand.

Email Marketing

Creates and implements an omnichannel email marketing strategy to grow online and offline customer base

including behavioral, marketing and A/B testing campaigns.

Prepare and manage email marketing calendar on annual, quarterly and monthly basis.

Lead job order development for all creative assets needed for email marketing campaignsaligned with brand

and channel strategy.

Act as integrator of Team Sunnies and email service provider.

Research and stay up to date on email marketing trends, tech developments and integrations in coordination

with Assistant Web Marketing Manager and email service provider.

Partner and Project Management

Set and manage deadlines of requirements from internal teams to ensure digital and email marketing campaigns

are delivered promptly and efficiently in coordination with Project Manager.

Build and maintain strong working relationships with external agency partners and email service providers.

Communication and Collaboration

Effectively communicate digital and email marketing updates to Team Sunnies.

Encourage openness and feedback in ways of working.

Collaborate and learn from different internal and external teams.

Brand Product Love

Be extremely knowledgeable in the brand's products & services.

Show strong understanding for the brand and all its product lines.

YOUR TALENT

Bachelor of Science in Marketing, Advertising, Business Management, or related field.

3-7 years of work experience in brand, merchandising, online marketing, digital marketing or related field;

experience in digital marketing is a plus.

Familiarity in Meta, Google Ads (SEO, SEM, Youtube), Tiktok Ads, Shopee/Lazada on-platforms, email Marketing,

etc.; advertising agency experience is a plus.

Ability to direct and lead team to execute with exceptional attention to detail.

Excellent strategic, analytical, and problem solving skills required.

Proficient knowledge in Microsoft Office and similar tools required.