Job Overview
We are seeking a results-driven
Online Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns across
Meta (Facebook & Instagram), Google Ads, and TikTok Ads. The ideal candidate has strong analytical skills, a performance-marketing mindset, and hands-on experience managing budgets to drive conversions, traffic, and ROI.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads
- Conduct audience targeting, A/B testing, and budget allocation to maximize campaign performance
- Monitor daily ad performance and optimize campaigns based on KPIs such as CTR, CPA, ROAS, and conversions
- Create and manage ad creatives in collaboration with designers and content teams
- Analyze campaign data and prepare performance reports with actionable insights
- Stay up to date with platform updates, ad policies, and digital marketing trends
- Manage tracking tools such as Meta Pixel, Google Tag Manager, and conversion tracking
- Coordinate with internal teams to align campaigns with business goals
Required Skills & Experience
- Proven experience in digital performance marketing
- Hands-on experience with Meta Ads (Facebook & Instagram)
- Experience managing Google Ads (Search, Display, YouTube)
- Experience with TikTok Ads is required
- Strong analytical skills and data-driven decision-making
- Knowledge of audience segmentation, retargeting, and lookalike audiences
Tools & Platforms
- Meta Ads Manager
- Google Ads & Google Analytics
- TikTok Ads Manager
Qualifications
- Bachelors degree in Marketing, Business, or a related field (preferred but not required)
- Ability to manage multiple campaigns and meet deadlines
- Strong communication and collaboration skills
