Online Brand Development Specialist (E-Commerce)

JOB PURPOSE 

Responsible for positioning the brand across ecommerce platforms through compelling, consumer-centric campaigns and merchandising that drive visibility, engagement, and conversion.

JOB DUTIES AND RESPONSIBILITIES

1. Drives traffic and conversion through an optimized merchandise assortment and campaign mix.

• Plans and develops online brand campaigns on a monthly and quarterly basis to support achievement of sales objectives
• Translates campaigns into platform-specific executions (e.g., landing pages, creatives, wireframes).
• Enhances assortment productivity by synthesizing performance data such as product attributes, top-selling items & sell through rates, into actionable insights. 

1. Leads cross functional coordination with the Product, Brand Marketing, CRM and Digital Media teams to ensure cohesive execution aligned with sales objectives.

• Informs performance marketing an advanced view of traffic objectives by platform & merchandise priority
• Ensures & communicates for alignment and action material changes in execution such as merchandise allocations, promotional schemes, product pricing, campaign themes

1. Enhances the online shopping experience through consumer-centric product content, improved searchability and discoverability via optimized listings, and effective customer engagement through relevant product information.
2. Monitors performance against plan and recommends tactics to achieve targets.

*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• Work is normally performed in a typical interior/work office environment
• Onsite work at Balintawak, North EDSA, Quezon City
• No or very limited physical effort required
• No or very limited exposure to physical risk

QUALIFICATIONS

1. EDUCATION REQUIRED – College graduate with preference in Business Administration or Marketing related fields
2. EXPERIENCE – Minimum of 1-2 years of relevant experience.
3. COMPETENCIES:

KNOWLEDGE

• Online Direct to Consumer (D2C) acquisition and retention strategies
• (assortment, promo, traffic, content, price tiering)
• Fundamental performance marketing principles & discipline 
• End to End ECommerce Operations (from Set up to Fulfillment & After Sales)
• Sales Targets Planning and Execution
• Sound understanding of graphic design principles, website user interface.
• Adept in all Microsoft Office Applications, not limited to new software applications

SKILLS

• Strong business and commercial acumen
• Ability to prioritize & execute on ecommerce go to market strategies
• Can navigate online platform Seller Centers 
• Applies understanding of brand identity into ecommerce campaigns
• Good analytical skills, seeks data to support insights 
• Highly organized with excellent time-management skills
• Excellent written and verbal communication skills

ATTITUDE

• Highly collaborative & agile
• Can manage complexities
• Creative and self-motivated with a desire to learn
• Customer focused and results-driven