Job Overview
The Omnichannel Partnerships & Activation Manager (Royal Canin) is responsible for developing and executing omnichannel trade marketing programs that drive traffic, conversion, sales growth, and shopper engagement across Royal Canin's digital and physical retail ecosystem.
This role will lead omnichannel activations across key customer touchpoints, manage the online business performance of assigned Hybrid Stores, and support Pet Specialty Retail Omnichannel (PSRO) Channel Marketing initiatives and offline events. The position requires strong collaboration with Sales, Marketing, Supply Chain, and external retail partners to deliver a seamless consumer experience while achieving business objectives.
Job Responsibilities
1. Omnichannel Trade Marketing Activation
Strategy & Planning:
- Develop and execute annual omnichannel trade marketing plans aligned with brand, category, and commercial priorities
- Build customer-specific activation calendars covering online and offline touchpoints
- Plan campaigns that enhance shopper conversion, purchase frequency, and customer retention
Campaign Execution:
- Lead implementation of promotional campaigns, brand launches, product focus initiatives, and seasonal activations across omnichannel retailers
- Ensure consistent shopper experience and brand execution across online stores, marketplaces, websites, social commerce, and physical stores
- Coordinate deployment of digital assets, promotional mechanics, product content, and visibility initiatives
Performance Management:
- Track campaign performance against KPIs including sales uplift, traffic, conversion, ROAS, engagement, and customer acquisition
- Conduct post-activity evaluations and recommend optimization opportunities
- Manage activation budgets and ensure effective investment utilization.
2. Manage Online Business of Assigned Hybrid Accounts
Account Growth Management:
- Own sales performance and growth of assigned General Accounts online and click-and-mortar business
- Develop joint business plans with key retail partners to achieve revenue and profitability targets
- Identify growth opportunities through assortment expansion, digital merchandising, and promotional excellence
Retail Partner Management:
- Maintain strong relationships with key retailer stakeholders
- Collaborate with account managers and retailer teams to secure campaign participation, feature placements, and visibility opportunities
- Drive execution excellence for major commercial events and retailer-led campaigns
3. Support PSRO Offline Marketing Events
Event Planning & Execution:
- Support planning and execution of PSRO events aimed at engaging Retail Partners
- Coordinate with agencies, retailers, and internal stakeholders for event implementation
- Ensure events deliver positive partner experiences while strengthening Royal Canin brand equity
- Track event performance and generate post-event analysis and recommendations
Cross-functional Collaboration:
- Work closely with PSRO Channel Marketing, Health Affairs, Sales teams, and external partners to ensure seamless event execution
Job Qualifications
- Bachelor's degree in marketing, Business Management, Communications, Commerce, or related field.
- Minimum 5 years of experience in Trade Marketing, E-commerce, Omnichannel, Category Management, or Customer Development
- Experience working with retail accounts, e-commerce platforms, or omnichannel retailers
- FMCG, consumer health, pet care, or retail industry experience preferred
- Proven track record in planning and executing trade marketing campaigns
- Strong understanding of e-commerce and omnichannel retail fundamentals
- Experience analyzing online sales performance and digital commerce metrics
- Knowledge of shopper marketing and trade marketing principles
- Competency in business planning, forecasting, and performance tracking
- Advanced proficiency in Microsoft Excel and PowerPoint
- Experience using e-commerce analytics and retail media platforms is an advantage
