We are seeking an experienced Off-Page SEO Specialist to enhance our website authority, brand visibility, organic performance, and AI search presence through effective off-page SEO strategies.
Key Responsibilities:
- Develop and implement off-page SEO and authority-building strategies.
- Secure high-quality backlinks through outreach, partnerships, guest posting, and digital PR.
- Increase brand mentions, citations, and media coverage across relevant and authoritative websites.
- Strengthen brand entity signals and online profiles to improve visibility in AI-powered search platforms.
- Monitor and manage online reputation, reviews, and trust signals.
- Conduct competitor, backlink, and brand mention analysis to identify growth opportunities.
- Promote content through industry publications, online communities, and relevant digital channels.
- Manage local citations and business listings where applicable.
- Monitor, analyse, and report on off-page SEO, brand authority, and AI visibility performance.
Requirements:
- Proven experience in off-page SEO, link building, and digital PR.
- Strong understanding of E-E-A-T, entity SEO, and current search trends.
- Experience using Ahrefs, SEMrush, Google Search Console, and other SEO tools.
- Excellent outreach, communication, and relationship-building skills.
- Strong analytical and reporting capabilities.
Key Performance Indicators (KPIs):
- Growth in high-quality referring domains and backlinks.
- Increased brand mentions and authority signals.
- Improved visibility in organic search and AI-generated search results.
- Growth in organic traffic, keyword rankings, and branded search volume.
- Successful acquisition of strategic partnerships and media placements.
